Royal Enfield, like Triumph, is doing very well in this bad economy. And the reasons are 1- a line-up of models faithful to the simplicity of classic lines of the original 1950’s motorcycles but reworked with today’s technological innovations. 2- Very competitive prices.
And 2010 may be another banner year for Royal Enfield Motors with the introduction 3 “Bullet” models all equipped with the new “Unit Construction Engine” becoming the norm in the USA. The Bullet Classic, the Bullet Electra and Bullet Electra Deluxe and a new version of the Bullet Military offer an authentic vintage appearance of the classic big single engine along with modern technology for very reliable and very low maintenance operation.
The new Bullet line offers a closed loop EFI fuel injected system with a 3-stage catalytic converter. These new models began to arrive to arrive to US dealers this month with full availability this spring. Taking styling cues from the past, offering reliable machines at moderate prices is exactly what the market is asking. Do you listen Harley-Davidson? But I must mention that Royal Enfield Motors born in England in 1901 is since 1955 producing its motorcycles in India, hence with very low labor costs. Royal Enfield motorcycles are imported in the US by Classic Motorworks. Royal Enfield International Website.