Lorenzo Lamas Gives Money And Offers Discounts To Our US Military Troops

Lorenzo Lamas and his company Lorenzo Cycles have partnered with Operation Homefront, a non-profit emergency assistance program for our US soldiers, to raise funds by donating $10,000 from the sale of his personal #1 Lorenzo Cycles Icon model to the organization. With this charitable association Lorenzo is also making its premium custom motorcycles more affordable to those who serve by offering a $2000 discount to any active duty or retired personnel on any purchase of one of its signature motorcycle designs (2 models, the Icon Chopper and the Badlander Dresser).

Lorenzo states that “Few organizations offer as comprehensive a set of services for active duty military and their families as Operation Homefront. It’s with honor that I’m offering my personal ride and the flagship production model of my company, to help support this meaningful effort. These times are difficult for many Americans and especially for the men, women and their families who have and continue to put their lives on hold and on the line to protect our freedoms.  With Operation Open Road, I’m hopeful that a world-class bike is now within closer reach for these real heroes.” Designed by Lorenzo Lamas, the Icon & Badlander custom motorcycle models are built by Eddie Trotta. Lorenzo Cycles.

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23 Responses to “Lorenzo Lamas Gives Money And Offers Discounts To Our US Military Troops”


  1. 1 TSgt Redman Mar 24th, 2010 at 11:47 am

    Kudos to Lamas for donating funds to Operation Homefront, and organization that really does a lot for my brothers in arms. However, does he really think that a $2000 discount is going to get that many military members to purchase his bikes? In these troubled economic times, the military might be a gauranteed paycheck, but it won’t cover the price of these luxury machines. If he really wants to stop lining his own pockets and do something great for the military, he could raffle off tickets and give one of his bikes away.

  2. 2 Jim Mc. Mar 24th, 2010 at 11:56 am

    Some folks always want MORE. My Lamas is giving something. Just say ‘Thank-you’.

  3. 3 Dave Blevins Mar 24th, 2010 at 12:01 pm

    Good for Lorenzo, a noble gesture indeed.

  4. 4 Mike Mar 24th, 2010 at 12:45 pm

    $2000 discount on a very highly priced (being kind) bike isn’t going to do anything for military customers, and is a non-story.

    $10,000 from the sale of his 1st bike to Operation Homefront IS a good gesture, and he should be rightly commended for it. Well done on that one, Lorenzo.

  5. 5 jspfc Mar 24th, 2010 at 6:15 pm

    Wow a whole $2000.00 off for a bike that cost what, $60,000.00? If you are such a great guy who loves the military why dont you sell the bike to the military at cost plus 2%?

  6. 6 Peter Zehl Mar 24th, 2010 at 8:47 pm

    I am a little bit tired of all these businesses using the military to boost their image and at the same time (1st motivation) trying to get some extra sales. $2K on a $60K bike? Lorenzo Lamas should inquire 1st how much they make. Show biz disconnected from reality.

  7. 7 burnout Mar 24th, 2010 at 8:51 pm

    glad to see somebody offering any kind of discount. Thanks Lorenzo Cycles!! peace

  8. 8 Lorenenzo Lameass Mar 25th, 2010 at 1:21 am

    $2000= whooooooooooooooooooooooo-cares !
    $10000= nice one shot !

  9. 9 Chad Greulach Mar 25th, 2010 at 3:44 am

    For the record, Lorenzo Cycles has never and will never target the $35,000 motorcycle customer. It’s not our market. In that range we recommend Sucker Punch Sallys or a stock Harley-Davidson. You can’t go wrong with either at that price or even less. Our full custom Lorenzo Cycles are powered exclusively by American-made S&S motors that can cost half of what some builders’ entire bikes cost. Our wheels are the best in the industry. Each and every Lorenzo Cycles bagger is hand-built by Eddie Trotta. We will never apologize for our pricing. Towncars are great, but Bentleys are better.

    With Operation Open Road, we’re basically offering to cover the tax for any patriot who’s served our country. As part of a developing relationship with Operation Homefront, a cause we recommend every reader of this blog support, Lorenzo’s donating $10,000 of the sale of the first Icon to the organization.

    More to come.

  10. 10 jspfc Mar 25th, 2010 at 8:21 am

    Hey Chad I dont think anyone cares how much you charge for your bike. But to say that you are doing something for the military by knocking a whole $2,000.00 off of the price is dog crap. Get a clue. This makes your company look pathetic and desperate for sales.

  11. 11 Kyle Mar 25th, 2010 at 9:17 am

    Chad, I don’t think anyone was asking you to defend your price point. I’m sure it was an honest process that got you to where it is. There will always be those you will appreciate your donations and discounts, and there will always be those who question it. Only you know. The truth is, in business its a little bit of both … “choose a cause, donate, offer a discount” and “get some publicity for it”.

  12. 12 Harley guy Mar 25th, 2010 at 1:52 pm

    It’s nice that he’s giving away some money, but don’t forget this is a write-off for them come tax season, and obviously a publicity attraction. All this is totally fine, and gets done all the time. The other obvious thing is that they aren’t selling many motorcycles these days in this economy. The crack about Sucker Punch is again an obvious slam against a builder who is not only building more interesting custom bikes, (can you spell jealous?), but guess what, you can’t give Bentleys away these days, check the old British dinosaur’s resale value. If anyone has been to any Sucker Punch Sally display at any recent shows knows the bikes coming from these young new custom designers are infusing a whole new level of taste, quality, and performance, into the marketplace not to mention the return to old school biker philosophy that brought us into the hobby in the first place.

  13. 13 Chad Greulach Mar 25th, 2010 at 2:21 pm

    Hey, Harley Guy. What Christian accomplished with his company is to be applauded. As I stated, for the rider with a $25k-$35k to spend on a ride, you can’t go wrong. Not sure how that statement and putting SPS in the same category with the greatest motorcycle brand the world (HD) constitutes a crack. Again, mass production (which is great, if that’s your model) and one-of-a-kinds are apples and oranges. Maybe that’s a more tangeable analogy for you. Get smart.

  14. 14 just my opinion Mar 25th, 2010 at 4:35 pm

    Only on this web site would someone bitch and whine about a discount. Ask yourselves this. How much money have you donated? And is any of the other Manufactures giving away 10,000 or giving a 2,000 discount? Some of you guys would bitch if you recieved anything free. So what if Lorenzo cycles is doing this for PR at least they are doing something to help our men and women that are serving or have served this country. Ask yourself again What have you done? I don’t plan on buying one of these bikes but I am smart enough to know that some people will and if they recieve a discount on a top quality bike for being military I say good for them and good for Lorenzo for giving them a discount.

  15. 15 Fredp Mar 25th, 2010 at 8:28 pm

    As long as we are plugging manufacturers, SPS is really old school look for that segment of the population, whereas, Saxon Motorcycles in Arizona builds bobbers to prostreets with International sales, for 18-29k. (and has discounts to Police, Firefighters and Military personnel)

  16. 16 jspfc Mar 26th, 2010 at 8:18 am

    JMO: I think if you actually look at other dealers, they are all giving BIG discounts. Can’t remember how many adds, I mean articles that have been on here about Big Dog, Saxson, Harley, Buell, etc, all giving discounts. Lamas aint doing anything special so let’s not try to glorify it.

  17. 17 just my opinion Mar 27th, 2010 at 11:21 am

    jspfc; Other dealers may or may not be giving discounts. How does that change the fact that someone else that gives a discount is good or bad? Any discount is good even the one being offered here. And I don’t remember all the other bike manufactures giving 10,000 Who gives a shit if he gave that money thinking it would help his business? All companies give money to help the bottom line thru their public image. It is not glorifying to give credit were credit is do. Come back when you have donated 10,000 until then you are just bashing a good deed.

  18. 18 jspfc Mar 27th, 2010 at 6:48 pm

    JMO – I never said anything about the $10k donation. I was actually commentng on the $2000.00 discount for military people saying that it was just laughable. Your comment asking what other manufacturer was giving a $2000.00 discount as if no one else was, which I would bet pretty much every manufacturer is giving a big discount if you buy.

    Why dont you remember what you are commenting about before you start typing away.

    Lorenzo Cycles, kudos on the donation. JMO-Get a clue.

  19. 19 just my opinion Mar 28th, 2010 at 6:15 pm

    jspfc; Your original comment say’s and I quote.

    Lamas aint doing anything special so let’s not try to glorify it.

    I think anything would include the donation. If you are not trying to bash him why start in the first place? Don’t back pedal now at least stand by your original post. Either you appreciate his effort or you don’t which is it?

  20. 20 Chad Greulach Mar 28th, 2010 at 7:18 pm

    Needless to say, the spirit of our offer has become a source of a blogger bitch-fest. Plain and simple: Put your money where your mouths are. Learn more about Operation Homefront and donate whatever you can to support the cause by clicking (or cut/paste) this link. Actions speak louder than words. Especially ones typed behind the veil of blogger pseudonyms. http://www.operationhomefront.net/donate.aspx

  21. 21 jspfc Mar 28th, 2010 at 11:09 pm

    JMO, Here was was my original post:

    Wow a whole $2000.00 off for a bike that cost what, $60,000.00? If you are such a great guy who loves the military why dont you sell the bike to the military at cost plus 2%?

    And I stand behind that. As well as the other posts I put up.

  22. 22 live2rideaglide Mar 30th, 2010 at 10:05 am

    hey dudes ive been critical in the past of the tv show and never been a great big fan but kudos to anyone that supports our troops in ANY way. I appreciate LL. for this effort. if it helps our troops i dont care how much his bikes cost. Thanks LL from a grateful American. glideUSApride

  23. 23 Mike Appis Jul 23rd, 2011 at 11:25 am

    Gentlemen,Let’s consider for a moment the ultimate Sacrifice all the wars,and how they’ve taken it’s toll on all of us. All the organizations that have tried to support the families of the war torn Vets.I’m a Vietnam vet. And i’ts emotional impact it’s had on me is staggering.I just can’t imagine what kind of effect it’s going to have on our vets that have been there numerous times.Our government and all it’s supporters better ramp up and prepare themselves for the ultimate sacrifice when these vets are reaching out to us for themselves and their familes.
    If a celebrity like Lorenzo Lamas is willing to step up and help a worthwhile organization,It’s a good thing.Who gives a crap if he stands to make a few bucks,(Besides What He’s doing for operation Home Front).Bottom Line is, He’s a good man,He’s doing something to help those who need it,And who are we to criticize that.

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