You remember that during Daytona Bike Week, Harley-Davidson abandoned its traditional corporate presence (new bikes, parts and clothing line) at the Ocean Convention Center and moved to Beach Street. Under new management and refocusing its objectives, Harley-Davidson saved money and at the same time moved closer to its customers. Visiting the new Beach street location I wrote at the time that I enjoyed very much seeing Harley “in the street” with employees and bikers mixing together like it is supposed to be during a motorcycle rally.
And now, satisfied with its experience in Daytona, Harley-Davidson is doing the same move this Summer, moving its corporate presence from the usual location at the Rapid City Rushmore Plaza Civic Center to Sturgis. The company is considering a site near the Sturgis Community Center, but nothing is decided yet.
Since no sales are made on the Harley-Davidson Corporate Display, the question now is to find out if the local dealer – Black Hills Harley-Davidson – usually set up at the Rushmore Plaza to sell its products will also follow the corporate display in Sturgis. Anyway, Harley-davidson deciding to bring the company to its customers instead of the opposite is an encouraging sign. Harley-Davidson used to spend an average of $100,000 per show for location, employees, lodging. Much less now, and for sure meeting with more bikers on the streets than inside a cold Convention Center located far way from the main rally activities.