Fast Motorcycle Industry News

Today, Polaris reported its 1st quarter 2010 results. Total Company retail sales to consumers in North America grew 9% percent during the first quarter, as Polaris saw strong demand for both their Off-Road vehicles and Victory motorcycles. Specifically, sales of the On-Road division (which primarily consists of Victory motorcycles), increased 83 percent during the first quarter of 2010 when compared to the same period in 2009. This marks the 2nd straight quarter of market share gains and retail sales growth for Victory and reflects the acceptance of the new 2010 models including the new Cross Country(TM) and Cross Roads(TM) touring models. Sales grew 16% to $361.7 million from last year’s first quarter. International sales to customers outside of North America grew 41 percent in the quarter, with strength in Europe and several developing markets. For the second quarter of 2010, the Company expects total sales to increase in the range of 14 to 17 percent. 
 
American Rider Magazine
. Ventura, California-based Affinity Group has ceased publication of the bi-monthly title American Rider, which targeted Harley- Davidson enthusiasts. Its June issue will be its last. American Rider competed in a field that is 5 or 6 titles deep. The industry expects 2 other print magazines in this same market to fold before year end.

Bajaj Auto Ltd, has invested more money in the capital increase of KTM Power Sports, Europe’s second largest motorcycle manufacturer. Bajaj now owns 35.67% of KTM. Both companies are developing a 125cc bike to be launched in Europe in 2011.

Harley-Davidson in India has introduced 12 models from its 2010 model year line-up . The motorcycles will be available across five cities:  New Delhi, Bangalore, Chandigarh, Hyderabad and Mumbai. For now, all motorcycles are imported from the US facilities as completely built units (CBU). It’s no secret that if Harley-Davidson is successful in Indian in terms of units sold, the company will have financial interest in assembling locally in this country.

Zipper's

16 Responses to “Fast Motorcycle Industry News”


  1. 1 fuji Apr 21st, 2010 at 7:52 pm

    Hey ! Mr Jeff Nicklus . Don’t let the Mr part go to your head.

    Remember when you said keep your eye on Polaris. Dead on my friend.

    What a well managed company and paying bonuses to their employees. Who – da – thunk of such a deal.

  2. 2 fuji Apr 21st, 2010 at 8:28 pm

    Hey Mr Jeff Nicklus . Remember when you said keep your eye on Polaris. Dead on my friend.

    What a well managed company and paying bonuses to their employees. Who – da – thunk of such a deal.

  3. 3 J Apr 22nd, 2010 at 1:39 am

    Yep- making money by focusing on selling actual products to qualified consumers, rather than leveraging up their balance sheet with mystery debt- who-da-thunk……

  4. 4 Uruz Apr 22nd, 2010 at 8:58 am

    Congrats Polaris! Funny how if you put your egos aside, treat your employees well and fairly, build a quality product, and invest in marketing and product development, how well you will do.

  5. 5 4Cammer Apr 22nd, 2010 at 9:28 am

    Hope to see Polaris (Victory) around for a long time. While I am not in the market for a cruiser type ride, and do not see that happening for a few years at best, if I were it would be a Hammer 8 Ball.

    Now if only they would hire a certain sportbike maker that just might be looking for a job…

  6. 6 Jeff Nicklus Apr 22nd, 2010 at 10:05 am

    fugi,

    Mr. ???? I thought you were talking to my Father for a minute! LOL

    Over & Out,

    Jeff

  7. 7 sdbiker Apr 22nd, 2010 at 3:04 pm

    9% increase is good……How many total bikes is that? If I remember correctly they only build a very small amount, 12000 I think…..I could be wrong……

  8. 8 fuji Apr 22nd, 2010 at 4:11 pm

    The key here is that PII [ Polaris ] beat their guidance by / with improved sales not cost cutting measures plus just recently purchased an engine design R&D manufacturing business ‘” Swissauto ” engines.

  9. 9 David Apr 22nd, 2010 at 10:57 pm

    This is great for Polaris!!! But it seems that this Cyril Huze blog thing with it’s up to date out daily content is putting poor motorcycle magazine writers and editors and printers out of WORK .

    Keep up the good work Cyril !!!

    SSDD; David

  10. 10 Jeffrey Cartery Apr 22nd, 2010 at 11:17 pm

    David I agree. Cyril’s blog is great. Not reading print magazines anymore. Everything worth knowing is here every day before it can be found elsewhere, in print or online. Looking at the number of articles, I estimate that in 1 month Cyril produces a volume of information 50 times larger than any monthly print magazine. Did you notice that no print magazine will ever write 1 word against anybody in the motorcycle industry. Guess why? Magazines or advertising catalogs? Journalists or reporters prospecting ads? Now, Cyril is going to be copied. Competition is good for us.

  11. 11 Ax Apr 23rd, 2010 at 2:00 pm

    Victory sales? Their best year was maybe 5000. Yeah, they’re the future. There’s going to be a big demand for ugly bikes. Trust me.

  12. 12 Jeff Apr 24th, 2010 at 7:44 pm

    Hope to see Polaris (Victory) around for a long time. While I am not in the market for a cruiser type ride, and do not see that happening for a few years at best, if I were it would be a Hammer 8 Ball.

    Now if only they would hire a certain sportbike maker that just might be looking for a job…

  13. 13 Anthony Apr 25th, 2010 at 9:19 am

    Hey Mr Jeff Nicklus . Remember when you said keep your eye on Polaris. Dead on my friend.

    What a well managed company and paying bonuses to their employees. Who – da – thunk of such a deal.

  14. 14 JUST MY OPINION Apr 25th, 2010 at 12:54 pm

    AX:If you read the artical it states that Victory did 316 million in sales.THat would definiely be more than 5000 bikes Hate the bikes all you want but victory is gaining market share will Harley is losing market share. Victory must be doing domething right.

  15. 15 Bigwoody Apr 26th, 2010 at 9:28 am

    Congrats Polaris. Note they don’t sell $60.00 Chinese made jeans either. Not the aftermarket goodies are as extensive as Harleys. Drive also on proper side. Cost over $5000 to get drive on proper sideon a Harley.. Will keep klbike over $40,000 in it and drive is still on left side.
    MotoR company doing all sorts of projects, Buell{failure},V-Ropd{flat ugly} can’t sell to anyone in substantil no’s.

    As a side note, was at ABATE meeting yesterday. Universal “Helmet” law is part of Health Care Bill.
    Have worked hard to defuse Helmet Legistration and the Democrats made it a National Requirement.
    Don’t know when it starts. Will check with Congressman.

  1. 1 Fast Motorcycle Industry News at Cyril Huze Blog – Custom … - Sinnerx Pingback on Apr 23rd, 2010 at 8:32 am
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