Today, Polaris reported its 1st quarter 2010 results. Total Company retail sales to consumers in North America grew 9% percent during the first quarter, as Polaris saw strong demand for both their Off-Road vehicles and Victory motorcycles. Specifically, sales of the On-Road division (which primarily consists of Victory motorcycles), increased 83 percent during the first quarter of 2010 when compared to the same period in 2009. This marks the 2nd straight quarter of market share gains and retail sales growth for Victory and reflects the acceptance of the new 2010 models including the new Cross Country(TM) and Cross Roads(TM) touring models. Sales grew 16% to $361.7 million from last year’s first quarter. International sales to customers outside of North America grew 41 percent in the quarter, with strength in Europe and several developing markets. For the second quarter of 2010, the Company expects total sales to increase in the range of 14 to 17 percent.
American Rider Magazine. Ventura, California-based Affinity Group has ceased publication of the bi-monthly title American Rider, which targeted Harley- Davidson enthusiasts. Its June issue will be its last. American Rider competed in a field that is 5 or 6 titles deep. The industry expects 2 other print magazines in this same market to fold before year end.
Bajaj Auto Ltd, has invested more money in the capital increase of KTM Power Sports, Europe’s second largest motorcycle manufacturer. Bajaj now owns 35.67% of KTM. Both companies are developing a 125cc bike to be launched in Europe in 2011.
Harley-Davidson in India has introduced 12 models from its 2010 model year line-up . The motorcycles will be available across five cities: New Delhi, Bangalore, Chandigarh, Hyderabad and Mumbai. For now, all motorcycles are imported from the US facilities as completely built units (CBU). It’s no secret that if Harley-Davidson is successful in Indian in terms of units sold, the company will have financial interest in assembling locally in this country.