Harley-Davidson expects to ship 201,000 to 212,000 motorcycles to dealers this year and the belt-tightening moves and inventory reduction may already produce the expected positive effects. In an interview to the Milwauke-Wisconsin Journal Sentinel 2 analysts in charge of a Harley Dealers Study by Robert W. Baird & Co list their main observations.
1- U.S. Harley-Davidson Dealers expect to sell 44,000 to 46,000 motorcycles in the second quarter, based on April and May trends. The trend is 18% below last year’s sales, but an improvement from the 24% decline in the first quarter.
2- As I mentioned before, sales of used bikes improved for the second consecutive quarter, up 7% from the first quarter of last yeart. 3- New models are selling at or very close to the MSRP because of lower inventory. 4- As the opposite of what dealers said during the last 2 years, most say that inventory too low rather than too high. 5- Dealers find consumer confidence much higher this year than last 6- Most dealers expect growth to begin again in 2011. Harley-Davidson.