Harley-Davidson CEO Keith Wandell, contrary to most of his predecessors who had a motorcycle background because promoted from inside the company, was criticized for not being a biker with the innuendo that he could not fully understand his clients. Well, on Thursday August 6 he will stradle one of the company touring models to be part of the group of Harley-Davidson executives riding to Sturgis Bike Week. More credible than photo opportunities just sitting on one. It will be a first for Keith Wandell and I am sure he is going to learn quite a few things while on the road and during the rally.
Harley-Davidson executives scheduled to ride from Milwaukee to Sturgis will also include President and COO Matt Levatich, Senior Vice President and Chief Styling Officer Willie G. Davidson, Vice President of the Harley-Davidson Museum Bill Davidson and SVP and Chief Marketing Officer Mark-Hans Richer. Harley-Davidson riders and customers are welcome to join the ride and relax with the group at various stops and dealer events.
The schedule of events for the Harley-Davidson Ride to Sturgis is as follows: Thursday, August, 5: 5:45 p.m. – Bike Night at the Harley-Davidson Museum in Milwaukee. Friday, August 6: 7:30 a.m. – Riders pancake breakfast and depart from Harley-Davidson Museum. 10 a.m. – Capital City Harley-Davidson, Madison, Wis. 2 p.m. – Bala’s Harley-Davidson, Mauston, Wis. 5:45 p.m. – La Crosse Area Harley-Davidson, La Crosse, Wis. Saturday, August 7: 8:30 a.m. -Rochester Harley-Davidson, Rochester, Minn. 11:15 a.m. – Mankato, Harley-Davidson, Mankato, Minn. 5:30 p.m. – J&L Harley-Davidson, Sioux Falls, S.D. Sunday, August 8: 3:30 p.m. – Peterson Harley-Davidson, Pierre, S.D. Monday, August 9: 2:30 p.m. – Black Hills Harley-Davidson, Rapid City, S.D. Tuesday, August 10: 2 p.m. – Harley-Davidson Motor Company riders arrive in Sturgis with the 10th Annual Dakota Thunder Motorcycle Run followed by a moving veteran’s tribute and B-1 fly-by over Main Street. Updates at Harley-Davidson Website.