All brands and trademarks need to be protected and watched over. So, The Sturgis Motorcycle Rally, the most significant motorcycle event brand and two-wheel gathering in the world, is now defended by a new official non-profit organization formed on June 30, 2010.
The board in charge of the new organization to watch over the Sturgis intellectual property is comprised of community leaders and motorcycle industry professionals including Jerry Berkowitz, Jim Burgess, John Detrick, John Johnson, Susan Johnson, Dean Kinney, Karen Simmons, and Rod Woodruff. The creation of Sturgis Motorcycle Rally, Inc. allows the the Sturgis Motorcycle Rally to be consolidated for direction by a singular accomplished and committed board.
Board Vice-Chairman Jim Burgess commented “this event is important not just only to South Dakota, but to the entire motorcycling world. Our goal is to watch over this intellectual property for the good of the Sturgis community and the Sturgis Motorcycle Rally.” Michele Loobey-Gertsch, Executive Director of the Sturgis Chamber of Commerce, on behalf of the Board of Directors, said “managing this important asset has been challenging for the Chamber of Commerce because we have so many traditional chamber-oriented responsibilities here in the Sturgis community. We are excited to see this new board with such expertise and energy tasked with caring for these important trademark properties.”