Big Dog Motorcycles Reorganizes Its Management.

To better serve its customer base of over 70 U.S. dealers, and its expansion in international markets, Big Dog’s CEO Sheldon Coleman announced this morning 3 internal management promotions.

1- Matt Moore has been promoted to the new position of Director of Sales. He started with Big Dog Motorcycles in 2005 as an outside Sales Representative. His role has now expanded to include the management of both domestic and international sales activities in addition to the development and implementation of new sales initiatives. Mr. Moore will be a fundamental contributor to new product design and styling and will work with the management team to assist with production scheduling and forecasting to meet Big Dog Motorcycles customer’s needs.

2- Michaell Simmons has been promoted to Director of Supply Chain management. Since his start with the company in 2006, he has remained an integral part of the Big Dog Motorcycles management team through his activities in procurement, sourcing and supplier management. In his new role, Mr. Simmons will continue to manage the company’s supplier base to guarantee quality parts and fair pricing, along with negotiating supplier contracts and overseeing production scheduling.

3-Shane Doty has been promoted to Director of Technical Support. He brings to his new position sixteen years of mechanical experience. With six years of Big Dog Motorcycles technical expertise he is able to provide support to our dealer and service centers. In his new role, Mr. Doty will manage the local Big Dog Motorcycles Service Center in addition to being the primary contact for all technical support issues and field analys

12 Responses to “Big Dog Motorcycles Reorganizes Its Management.”

  1. 1 Copper 1 Jul 12th, 2010 at 4:24 pm

    Congratulations to Shane Doty on his promotion. Good to see they have three employees left?

  2. 2 greg Jul 12th, 2010 at 6:25 pm

    Best of luck to them. They are all a bunch of good dudes and BDC had a good thing going while it was “in season”.

    Now to save the company before it’s too late…..If I were Sheldon I’d consider coming up with a viable product to match BDC distribution already in place. Maybe talk to companies with new, cool products in the pipeline (Motus?) and try to get something in the line-up that riders may actually want to buy in this day and age….quick!

  3. 3 nicker Jul 12th, 2010 at 10:09 pm


    “… that riders may actually want to buy in this day and age….quick!…”

    More like: “that riders actually can afford in this day and age…. yesterday”\


  4. 4 Buck Private Jul 13th, 2010 at 8:17 am

    More like offer replacement EHC modules, starters and speedos to owners of 06′ K-9’s to save face.

  5. 5 Industry Insider Jul 13th, 2010 at 3:28 pm

    So they promoted all 3 people left working for the company. Isn’t that like being the president of a one man pooper scooper company, you get a big title but the job still stinks and your still the one cleaning up all the sh*t.

  6. 6 Uruz Jul 13th, 2010 at 4:51 pm

    Industry Insider: Agree, but the titles will look good on their resumes. Matt is a great individual, smart, and talented. He has always wanted to focus on international sales. He should have got that title two years ago. Hopefully his abilities will help keep the company floating. But, if not, that – with his education – will help him secure a great job in or out of the industry. Good luck to Matt!

  7. 7 Northeast Beast Jul 13th, 2010 at 6:24 pm

    Got to agree with Industry Insider. I know all of these guys, and their not doing anything that they wern’t doing before. I guess Sheldon just wants make up something good to report even though it means nothing. Good luck to Matt, he’s a great guy. I hope he keeps his eyes open around Sheldon. He will kick him to the side when he’s done with thim. Not too sure if I would want the credentials from a failing company like Big Dog. Kinda like being the CEO of Enron. It’s unfortunate that Sheldon is going to drag him down with him.

    Good Luck Matt.

    The Beast

  8. 8 1550tc Jul 13th, 2010 at 6:50 pm

    , you get a big title but the job still stinks and your still the one cleaning up all the sh*t.

    or keep that resume current and ready to mail or email out

  9. 9 bikerspaceman Jul 15th, 2010 at 10:42 am

    Good luck Shane!

  10. 10 Frank Jul 17th, 2010 at 11:30 am

    Would love to see the improvements to customer service and to support of their dealers.I have tried to initiate getting the dealership back certainly supporting the customers that the owners before me have sold to already, and it’s hard for me to even get someone to return my call. I personally own the first ’09 that came down the production line (which I love) so it seems that I would be a good fit as a dealer. I have a great deal of respect for Sheldon (we met in Cinncinatti in ’08) and hope that he is able to return this company to the caliber it once enjoyed

  11. 11 leftwalking Aug 27th, 2010 at 3:14 pm

    Maybe they will have a quicker turnaround on parts. you hope!?! Anything over a week is a long time to wait for a part to ship from company.

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