Lorenzo Lamas Cycles, the lifestyle brand founded by international celebrity and motorsports enthusiast, Lorenzo Lamas. and Foremost Insurance/Pegram Racing Ducati today announced a strategic partnership to develop and release signature custom motorcycles and aftermarket performance parts, apparel and other premium products to premium sportbike collectors and enthusiasts.
According to Lorenzo Cycles founder, Lorenzo Lamas, “There’s no doubt that Larry Pegram has proven his strength and commitment as owner/rider for his own Ducati superbike race program. This new relationship allows us to promote the same sense of freedom, expression and horsepower as we have with the Harley-Davidson and custom crowd to an audience that understands what also makes Ducati such a special machine.”
The partnership between Lamas and Pegram will officially launch with the unveiling of a signature customized Ducati 1198 Motorcycle at a private event July 20, 2010 at Beverly Hills Ducati in Beverly Hills, California. The event will serve as the market and media debut of a Lorenzo-Pegram Signature Ducati 1198 (estimated retail, $29,000) and be sponsored by exclusive Swiss watch designer and manufacturer, Jaeger-LeCoultre as well as Pegram Racing Ducati’s primary race sponsor, Foremost Insurance Group. Lorenzo Cycles’ custom Patron Gran Platinum Bike will also be on display and the motorcycle’s designer and builder, Ralph Randolph, will attend. Both motorcycles feature custom paintwork by Phoenix-based, Airea 5150, LLC.
About the Lorenzo-Pegram Signature Ducati 1198, Pegram claims, “This bike is as close to the track experience as a rider can get. We’ve taken what was already a world-class machine and incorporated new performance-enhancing products to produce a set-up that places this unique customized edition in a class all its own.”