This afternoon, Custom Chrome President and CEO Holger Mohr announced the creation of a global motorcycle customizing competition that will unite the best talents from around the world. It will be known as The Custom Chrome International Bike Show Series. To start, bike shows will be held in the United States, in Germany and Austria with new events added in other countries in 2011 and beyond. “Our mission is to have world class shows, year after year, and to give Builders and Customizers a forum to show their best work.” says Holger Mohr. “Custom Chrome is known as a company that supports these innovative designers and we want to grow that support with these international events.”
The Custom Chrome International Bike Show Series will see it’s first event in Austria on Lake Faaker-See at the Arneitz Custom Show festival area, during European Bike Week, Sept. 7 through 12, 2010. Custom Chrome has a long running tradition at Faak and CCI had sponsored and promoted this show since it’s very beginning. The show attracts 100,000 visitors and 70,000 motorcycles during the week, making it of the must attended events by European bikers.
The Custom Chrome International Bike Show Series will then move to the Custom Chrome North American Championship, to be held in San Jose, CA at the legendary Custom Chrome Dealer Show, March 19 and 20, 2011. The Custom Chrome Dealer Show, having been brought back this year after several years of absence provides the perfect arena for North American Customizers and Builders to show audiences the future of motorcycles and of aftermarket parts. Due to overwhelming response from vendors at this year’s Dealer Show, the 2011 event will feature a day open to the public on Sunday. States VP of Sales and Marketing, Steve Veltri, “We always said that we wouldn’t bring back the Dealer Show until we could do it right. The 40th Anniversary Dealer Show proved we were on the right track but we felt there was one thing truly missing: a world class bike show. With the Custom Chrome North American Championship, we will have just such an event. So many vendors and dealers wanted a public day and we wanted to give them a world class reason to come and see Custom Chrome and our vendor partners.”
Next in the series will be The Custom Chrome Europe Championship, being held at the historic Custom Chrome Europe Dealer Show at the famous Phoenix-Halle in Mainz, Germany, March 26 and 27, 2011. Already having a long history of bringing together some of the best custom bikes from around the world, the new Custom Chrome Europe Championship will give all competitors the chance to display their best work and the opportunity to compete at the highest level for the title of Custom Chrome Europe Champion. The event will also give the aftermarket vendors that are so important to the industry the opportunity to participate more closely with the Bike Show than they have in years past.
“What began at Custom Chrome Europe ten years ago, having a collective European competition at our Dealer Show, is now getting back to the roots of those first events.” states Andreas Scholz, Sales and Marketing Director/General Manager of Custom Chrome Europe. “We are returning to the original idea of the show, to bring together the best our industry has to offer and to let them show off their work. Custom Chrome wants Builders and Customizers to be able to exchange ideas, reach a new and audience and make new industry connections. This is what the event should ultimately be about for everyone.”
“Looking forward, we are developing many other possibilities for similar events and competitions around the world, in every country and continent that Custom Chrome touches. As Custom Chrome is a global leader in the sale of aftermarket parts for V-Twins, we should also be a global leader in providing the best platform for supporting our industry and the creative minds that shape it. It’s about sharing the passion for motorcycles, riding and seeing the possibilities of what can be done with that passion.” says Mohr. (pictures H. Roesler)