Exclusive. Custom Chrome To Start An International Bike Show Series.

This afternoon, Custom Chrome President and CEO Holger Mohr announced the creation of a global motorcycle customizing competition that will unite the best talents from around the world. It will be known as The Custom Chrome International Bike Show Series. To start, bike shows will be held in the United States, in Germany and Austria with new events added in other countries in 2011 and beyond. “Our mission is to have world class shows, year after year, and to give Builders and Customizers a forum to show their best work.” says Holger Mohr. “Custom Chrome is known as a company that supports these innovative designers and we want to grow that support with these international events.”

The Custom Chrome International Bike Show Series will see it’s first event in Austria on Lake Faaker-See at the Arneitz Custom Show festival area, during European Bike Week, Sept. 7 through 12, 2010. Custom Chrome has a long running tradition at Faak and CCI had sponsored and promoted this show since it’s very beginning. The show attracts 100,000 visitors and 70,000 motorcycles during the week, making it of the must attended events by European bikers.

The Custom Chrome International Bike Show Series will then move to the Custom Chrome North American Championship, to be held in San Jose, CA at the legendary Custom Chrome Dealer Show, March 19 and 20, 2011. The Custom Chrome Dealer Show, having been brought back this year after several years of absence provides the perfect arena for North American Customizers and Builders to show audiences the future of motorcycles and of aftermarket parts. Due to overwhelming response from vendors at this year’s Dealer Show, the 2011 event will feature a day open to the public on Sunday. States VP of Sales and Marketing, Steve Veltri, “We always said that we wouldn’t bring back the Dealer Show until we could do it right. The 40th Anniversary Dealer Show proved we were on the right track but we felt there was one thing truly missing: a world class bike show. With the Custom Chrome North American Championship, we will have just such an event. So many vendors and dealers wanted a public day and we wanted to give them a world class reason to come and see Custom Chrome and our vendor partners.”

Next in the series will be The Custom Chrome Europe Championship, being held at the historic Custom Chrome Europe Dealer Show at the  famous Phoenix-Halle in Mainz, Germany, March 26 and 27, 2011. Already having a long history of bringing together some of the best custom bikes from around the world, the new Custom Chrome Europe Championship will give all competitors the chance to display their best work and the opportunity to compete at the highest level for the title of Custom Chrome Europe Champion. The event will also give the aftermarket vendors that are so important to the industry the opportunity to participate more closely with the Bike Show than they have in years past.

“What began at Custom Chrome Europe ten years ago, having a collective European competition at our Dealer Show, is now getting back to the roots of those first events.” states Andreas Scholz, Sales and Marketing Director/General Manager of Custom Chrome Europe. “We are returning to the original idea of the show, to bring together the best our industry has to offer and to let them show off their work. Custom Chrome wants Builders and Customizers to be able to exchange ideas, reach a new and audience and make new industry connections. This is what the event should ultimately be about for everyone.”

“Looking forward, we are developing many other possibilities for similar events and competitions around the world, in every country and continent that Custom Chrome touches. As Custom Chrome is a global leader in the sale of aftermarket parts for V-Twins, we should also be a global leader in providing the best platform for supporting our industry and the creative minds that shape it. It’s about sharing the passion for motorcycles, riding and seeing the possibilities of what can be done with that passion.” says Mohr. (pictures H. Roesler)

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11 Responses to “Exclusive. Custom Chrome To Start An International Bike Show Series.”


  1. 1 Eric Maurer Aug 3rd, 2010 at 7:58 pm

    now…. lets get AMD winner to compete against the CCI winner in a barbwire cage death match 🙂
    Seriously….. the only issue I see with this is bias to CCI vendors, but if this is intended to be a show that promotes builders who use CCI over Drag, then cool. Ohhhh, even better….. let’s have Drag do a show too, and the winner of each has to do a build off. Good news…. Drag will provide their parts timely…. but at a really high price. CCI will give you rocki deals but you won’t get your bike built for 3 months after the judging took place. HAHAHA…. ok, I am just jabbin in good fun.

    This is a cool idea, AMD needs some competition 🙂

  2. 2 Rider2 Aug 3rd, 2010 at 11:10 pm

    Here is the main reason Drag Specialties will never have a good presence in Europe (or overseas in general). CCI and CCE have had an excellent relationship with dealers, builders for years and a very strong brand recognition. Congratulations to the marketing people who put that together.
    If they can keep the parts in stock, they’ll win the game again, just like 10 years ago.

  3. 3 Sherif Aug 4th, 2010 at 1:31 pm

    the AMD-deal is that each independent show pay the winner. AMD is like a big franchise, I wonder if Global Motorsports will pay the contestants or the CCI-dealers, hm…
    anyway it´s all about the money. H-D joined AMD heavy this year so lets see who wins, hopefully poor builders.

  4. 4 Free Rider Aug 5th, 2010 at 6:35 am

    Rider2, I 100% agree with u. I’m a CCI international dealer, we had suffred from PU/Drag Spec. to become their dealer, after so many phone calls & emails they have decided to put us thru PU EU which just ruined our plans. This is due to that the numbers wont work in my country, as PU EU impose taxes that are not applicable to my country in Asia. Then we decided to apply to CCI, of which we experienced a warm welcome and sperb service. Now we are doing our best promoting the items within CCI catalog. The only thing I wish is that CCI add more products and start offering products for Metric bikes.

  5. 5 Jef Starke Aug 5th, 2010 at 2:25 pm

    All for the international competition! While everyone does their own thing and gets builders to participate to make money off their talents. what really good does it do if it doesn’t account and track their performance towards a world certification and acknowledgement? Too often, Shows are promoted and bring builders in these hard financial times as a enticement and allthey get is a title . “Fame without Fortune”. We need to rally together for a world competition that places builders in the forefront and reconize them on a fair judging standard. rather than using judges that built a bike or two and or sold parts and now qualify themselves as judges that make or break a builders career.
    If CCI is serious about helping builders they should seek the industries leader in judging bike shows. and accrediting builders on a points system in order to determine a championion.

  6. 6 Randy Aug 5th, 2010 at 2:32 pm

    Starke. An industry leader in judging bike shows? Ha, ha, ha.

  7. 7 nuno maroco Aug 6th, 2010 at 2:34 pm

    Good news, this events helps a lot bike builders to promote they work all over the world.
    Good luck and thank´s to all that work for the motorcycle world.

  8. 8 ger Aug 9th, 2010 at 5:49 am

    i think AMD has a good thing going now,
    with new bike show organisers signing up all the time.its really a world championship.
    the fact that the prize allows small time builders from everywhere the chance to show their bikes in sturgis
    something which they might never be able to afford to do otherwise
    if CCI were to offer a similar prize fund
    then great,, best of luck

  9. 9 Randy from Canada Aug 9th, 2010 at 9:42 pm

    To whom it may concern. We call those types of shows a sponsor awards program up here. Jeff Starke and crew did a wonderful job judging the Candain Biker Buildoff 6. Fair and impartial judging done by certified judges gives all a fair chance. What more could you ask for?

    Thanks

  10. 10 Simon Aug 19th, 2010 at 7:57 pm

    Having this show on the west coast makes it difficult for builders on the east coast to participate. Poor decision on their part.

  1. 1 Custom Chrome To Start An International Bike Show Series. | ProRidersMarketing Pingback on Aug 4th, 2010 at 10:46 am
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