Sales Up 80% For Indian Motorcycle.

It is my job to report the news as they come to me, good or bad. And it was quite depressing for you and me when negative news overwhelmed the good ones during these last 4 recession years. So, today everybody should enjoy reading that despite an economic downslide the New Indian Motorcycle Company is experiencing healthy sales and dealer growth. With the launch of the new 2011 Indian Blackhawk, a model that I like very much because of its Art Deco styling, Indian is entering its third model year since its resurrection into the market in late 2008.
“We are delighted with our retail sales growth, expanding dealer network and enthusiastic customer base” said Chris Bernauer, General Manager for Indian Motorcycle Company. “Retail sales are growing each and every month and year-over-year retail growth is extremely strong. With the sales growth, an expanding dealer network and the best customers in the world, our future is looking extremely bright. With Indian’s year-over-year sales up over 80% in a still-shaky US economy, Indian’s future looks extremely bright, indeed. The month of May saw the strongest growth, with retail sales up 214% from May 2009″

Indian Motorcycle currently has 29 dealers open worldwide, with more on the horizon. Indian expects to have 35 dealerships open worldwide by the end of 2010. Indian Motorcycle’s entire 2011 Indian Chief Motorcycle lineup is on display in Sturgis for the 70th annual motorcycle rally. Indian Motorcycle will display the new 2011 Chief Blackhawk , as well as new color options for the Chief Dark Horse to the public for the first time at the 2010 Sturgis Rally. Indian Motorcycle accessories will also be on display and apparel will be available for purchase. The event truck is located at 4th and Lazelle Street in downtown Sturgis.

26 Responses to “Sales Up 80% For Indian Motorcycle.”

  1. 1 Uruz Aug 4th, 2010 at 4:18 pm

    Be interesting to see units. Sell 2 in year one, it doesn’t take much to increase your sales 80%, 214% whatever. Now, if H-Ds sales were up 80%, that’d be news.

  2. 2 Larry P. Aug 4th, 2010 at 4:22 pm

    Indian sells about 600 bikes a year, as they anticipated. So, stop playing the smart ass.

  3. 3 fuji Aug 4th, 2010 at 5:05 pm

    Not only are the Bike sales moving forward but the high end Chris Craft boats are showing some momentum when others are stagnant. Stellican Limited is a well run company.

    I had the opportunity to see the photo shoot on a new model Chris craft and they are gorgeous.

  4. 4 Lyle Aug 4th, 2010 at 5:46 pm

    There’s a few new ones running around the Fargo area. The real test will be in a few years when they are being traded in for new models and if the momentum can keep going.

  5. 5 Steve the producer Johann Aug 4th, 2010 at 5:58 pm

    I am glad to see these figures – These guys know what they are doing. Slow and steady growth in a very down economy bodes well for the overall company.

    Question? Why is there always people who enjoy bad mouthing others? I dont get it. As my Mom used to say, If you don’t have something nice to say, don’t say anything.

    We need to support all bike manufactures regardless of who they are.

  6. 6 Regent Aug 4th, 2010 at 7:44 pm

    Congrats Indian. Small, growing and with a future. High end is the way to go, for now.

  7. 7 fuji Aug 4th, 2010 at 8:22 pm

    This is probably the best company and the best time to support a company that is trying to bring back an icon that has as much history and a good following.

  8. 8 Woody Aug 4th, 2010 at 10:51 pm

    Very cool, glad to see them having success!

  9. 9 Vision Aug 5th, 2010 at 5:54 am

    Nice to see them taking some chances with the styling. I like the results and hope they continue to take risks.

  10. 10 BikerMarc Aug 5th, 2010 at 7:44 am

    Cool. Real cool. All the best to the Indian brand.

  11. 11 westboundroad Aug 5th, 2010 at 8:54 am

    The new bikes are Great! but the pipes…honestly suck! stock sounds like a Honda, but at least you can change that.

  12. 12 Keith Aug 5th, 2010 at 10:44 am

    Here’s to you, Stellican, for bringing back a legendary motorcycle! The new Indians are fantastic!

  13. 13 Odlamn Aug 5th, 2010 at 11:14 am

    While I’m not a fan of the styling, and know little about performance & reliability, I’m delighted to hear the enthusiasm and positive story about Indian. They have my attention.

  14. 14 Todd8080 Aug 5th, 2010 at 11:38 am

    Steve the producer Johann asked, “Why is there always people who enjoy bad mouthing others?”

    I don’t enjoy badmouthing anyone, but Indian brings it on themselves by selling a stolen name on a stolen design built by a foreign-owned company, all the while proclaiming they’re “America’s oldest motorcycle company” and have been in business “Since 1901” (even says so on the bike itself).

    All that could be somewhat mitigated if one single item on their product besides the fenders actually resembled anything actually designed by the real Indian of Springfield. Instead they’re selling a high-priced Harley clone with swoopy fenders and people who don’t know any better think it’s just the coolest thing.

    I’m guessing these same people would be perfectly content dating a transvestite as long as it bore a passing resemblance to the real thing.

  15. 15 cwglide Aug 5th, 2010 at 11:39 am

    I am glad to hear about Indian’s success. I like the new model “Black Hawk”, and love the Indian trademark of their skirted fenders. I wish them much success in the future. Perhaps when volume picks up they can lower the msrp a bit, alittle pricey but a fine motorcycle.

  16. 16 boots Aug 6th, 2010 at 3:23 pm

    TODD 8080


  17. 17 jsdiamond Aug 6th, 2010 at 5:24 pm

    The price point is high even for the base model, so an 80% increase in sales is likely a low amount of actual units sold. But… it’s good news for an American company, and that’s good going Indian. The redesigned look is sharp and the re-engineered engine is apparently a success. Indian may catch up to Victory in the next five years if they keep things tight.

  18. 18 Todd8080 Aug 7th, 2010 at 1:32 am

    Hey, Bootsy, you’re the one personally attacking me. If anything I posted is untrue, please enlighten me. Otherwise perhaps you’re the one who should get offline until you learn to control your childish temper.

    To recap:

    1) Kings Mountain Indian is foreign owned, not an American company.

    2) Stellican bought the “rights” to the Indian name from the likewise foreign-owned Gilroy outfit who won it in a very sleazy manner by simply putting Indian badges on CMC Harley clones to fool the judge deciding the case (who knew nothing about motorcycles).

    Meanwhile there were real contenders working hard to produce motorcycles more true to the Indian name (with proprietary motors, frames, transmissions, etc.) but they couldn’t possibly bring them to production as fast as the Gilroy group for reasons stated above.

    3) The motor, transmission, primary chaincase and entire front end (along with many other parts) of the current & previous “Indian” are interchangable with those of an Evo Softail, in fact all of those components are based on Harley’s designs.

    4) You’re welcome to believe the company making the current “Indian” is an American company that’s been building them for 110 years and you’re welcome to pay thirty grand for one, but I’m also allowed to believe you’re an idiot if you do.

    Unlike you I’m not the least bit impressed by reproduction fenders, they’ve been available for many decades to anyone who wanted them, and still are.

    5) The real Indian Motocycle Company of Springfield, Massachusetts went out of business in 1953.

  19. 19 ROCKSTAR Aug 7th, 2010 at 10:16 am

    wow, great news!

    did they 2 more bikes? or maybe 4 more this year

  20. 20 Todd8080 Aug 7th, 2010 at 4:56 pm

    Slight update:

    Besides numerous other sources for reproduction Indian fenders, there’s actually a website with this address:

  21. 21 David Aug 7th, 2010 at 11:36 pm

    Dont you guys know it’s really the H-D guys buying them up….As Indian production increases the need for good help goes up and the forlorned H-D guys can get new jobs doing the same thing they always done …. built bikes.

    SSDD; David

  22. 22 Taco Aug 9th, 2010 at 10:56 am

    Hey Larry P. If Indian sold 6000 that would be an average of 200 per dealer. A good Indian dealer is selling about 50-70 per year… you do the math; I wonder where the addtional 4000 go to?

  23. 23 Johnny Cheapo Aug 9th, 2010 at 7:15 pm

    I read somewhere (Maybe it was here, Cyril?) they made just about 500 bikes for 2009.

  24. 24 09 Indain Rider Aug 11th, 2010 at 7:30 am

    485 is close to actual 2009 production.
    Still QUITE a few 2009s left on the floor.
    Good luck Indian.

  25. 25 Uruz Aug 11th, 2010 at 7:54 am

    I think the fact that Indian itself didn’t release their units speaks for itself. If it is 500 units, that is no doubt wholesale numbers. I can’t fathom that retail sales are up 80%. However, even if this is the case, I am thrilled to see dealers believing in them enough and their future to stock their floors. That speaks volumes. I do wish Indian well, and it is nice to some good news…or even good spin from their marketing department. But it is so reminiscent of all the minor players in the industry… Big Dog, Victory, customs, etc: they tout all of these strong sales numbers, then next thing you know their gone (or going away). Wish them well. And I hope more good news is on the horizon.

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