It’s now 1 year that Harley-Davidson is selling 12 of its motorcycle models in India and in September will have a total of 5 dealerships in this country. Harley is evaluating how each model performs, will decide soon which ones should be sold in 2011 and at the same time is evaluating if it is worth assembling in India instead of facing high import duty fees.
This week, Harley-Davidson stated that if at one point they assemble locally they will do themselves, not under a joint venture with an India partner. If Harley decides to assemble in India, it will be its second assembly outside the US. The only one, for now, is in Brazil, where their motorcycles are assembled from bikes in completely knocked down position.(called CKD.) Anoop Prakash, Managing Director of Harley-Davidson India, promised to announce Indian sales with the 3rd quarter results.
Harley-Davidson believes that there is a huge growth potential in the Asian, Middle East and European markets. The company has a presence in China, Taiwan, Japan and Australia. In Asia, Japan is the largest in terms of volumes.