First $1 Million Harley-Davidson. For a teaser, it’s a good one. Bartels Harley-Davidson of Marina Del Rey, CA announced that it will unveil a $1 Million Harley at its dealership on October 21 at 7 pm. Since there is (almost) no way you can put $1 million of parts on a motorcycle, the explanation must be that this motorcycle was painted by Jack Amstrong whose style is called “Cosmic Extensionalism” and who is billing himself as the most famous artist on the planet. As a matter of fact, I like his art, and it’s true that Andy Warhol called him “The Last Wizard.” Hiis paintings are worth between $300,000 to $3 million dollars. So, a great promotion for Bartel’s, but I am afraid this Harley will be a $20,000 or less stock bike with an “estimated” $980,000 value paint job. Who is going to buy it? Probably not a biker…Hope thousands come to see it on October 21st and leave the dealership after placing an order for a 2011 model.
Is it Harley-Davidson Winning Formula for 2011? Only in the UK for now, but maybe (I think so) a strategy that Harley-davidson is going to use in the US very soon. Harley just announced yesterday in this country a round of price cuts and freezes on 2011 models. Substantial discounts are offered on some models. For example the Night Rod Special (about $1080) the Cross Bones (about $620), the Sportster 883 & 48 (only $160) etc. Other models keeping their 2010 MSRP’s. Unanswered question: are buyers obliged to buy the discount in genuine Harley-Davidson after-market parts? Don’t be surprised if Harley launches an “Affordable Harley” campaign very soon in the US. You will know for sure when you will see their banner ads appearing in my Blog.
Bonneville: Electric Motorcycle Land Speed Record. Lightning Motorcycles set a new Fédération Internationale de Motocyclisme (FIM) and American Motorcyclist Association (AMA) land speed record of 162 mph. After tuning its electric motor, salvaged from a General Motors EV1 electric car, on a dynamometer in Salt Lake City overnight, the team, led by founder Richard Hatfield of San Carlos, California, returned to Wendover, Utah for a third crack at the record book in a week and reached a top speed of 170.97 mpg into an 11-mile headwind. On the required return run, with the wind having died down, the custom one-off, road-racing machine charged across the dry lake bed hitting 176 mph, for an official average speed of 173 mph. Lightning Motorcycles is planning to bring out a street legal version of the Lightning for consumer sales.