The Italian Show organizer, Commerciale S.r.l., announced the hiring of Revolution Communications (RevComm) to lead all marketing efforts in North America for the company’s Motor Bike Expo trade show. Held at the renowned Veronafiere Convention Center in beautiful Verona, Italy, the Motor Bike Expo is held annually (January 21st 23rd, 2011) and features all categories of the motorcycle industry attracting major European, American and Japanese OEM’s and aftermarket brands form around the world. The signed agreement includes all marketing, advertising, media buying, public relations and vendor relations for the v-twin and metric street/dirt markets. RevComm will also be responsible for acting as onsite liaison to all North American companies attending the Motor Bike Expo.
“We want to open our show to more US companies and feel that the Italian motorcycle market is a good fit for American brands,” says Motor Bike Expo’s Enrico Stefanoli. “We needed an agency that has deep roots within the entire US market to better promote our event and show companies the many benefits of Motor Bike Expo and marketing to passionate European riders.” “Motor Bike Expo is one of the foremost trade events in our industry and we are thrilled to be working with such a prestigious company and brand,” states RevComm President Chris McGee. “Today’s motorcycle industry is truly a global business and consumers in Europe are very aware of American brands through the internet and social networking. RevComm wants to help US based brands reach more consumers and increase their global market share.”
Motor Bike Expo. With over a million square feet of total exhibition area, Veronafiere and Motor Bike Expo showcase over 700 exhibitors and receive over 100,000 attendees. All North American inquiries concerning the Motor Bike Expo should be directed to RevComm. Media Contact: Brian Marion. firstname.lastname@example.org. 263-9565 ext:708