On the topic of what Harley-Davidson should do to attract young customers, Mike Hanlon from MeanStreet Products reminded me that in 1978 the company tested the market with a motocross model built by Aermacchi. It was called the MX250 and featured an Italian 250 cc 2 stroke engine. It was built for the race track and offered to the public only during year 1978. Is this type of bike, but with an American made motor, ONE of the ways Harley-Davidson could build brand loyalty with the youth, ?
The AMA Hall Of Fame Website has a very interesting article about this Harley MX250. Read it then tell me if you think that it could be a great idea that the Milwaukee management should re-evaluate. (pictures courtesy AMA)