Remember the matte black Ford Roadsters, Mercuries of the 50’s and 60’s? Hot Rodders on a tight budget didn’t have the money and or the time to do a full paint job. So, to avoid rust, they left their rides in black primer. Sine then, matte black “paint jobs” have always been a marginal trend popping in and out of the car and motorcycle industries, always initiated by custom builders, no more for budget reason, but to give their creations a retro or stealth look.
Since a few years matte black is the new black for the custom motorcycle industry, and of course all big manufacturers, Harley-Davidson, Ducati, Triumph etc have followed. And if you want to know if the trend is going to continue, just look at the car industry. Luxurious brands like Lamborghini, Aston Martin, Mercedes, BMW, etc. already sell models in matte black. People with money turning into chic bad boys! I hear that even Prius is now offering this option. Matte black is no more primer, but a special effect paint job for which you will have to pay extra. And to all those who would like the flat black treatment on their actual vehicles, 3M proposes a film to turn your glossy paint job in a satin or dull one. It’s called “Venture Shield Paint Protection Matte Finish Film”. When a trend reaches such proportion, it’s time for all custom builders to abandon it. But not before experimenting – just a suggestion – with the beige primer then the matte blue, the matte red, the matte yellow, the matte green etc.