Harley-Davidson Motor Company will provide marketing and promotional support for a new 2011 Hoka Hey Motorcycle Challenge. The event has been completely changed from last year and from what was initially announced for the 2011 edition.
Under Harley-Davidson’s support and guidance the event will begin in Phoenix, Arizona, (no more San Diego) and travel through all 48 contiguous states and Canada to Nova Scotia (no more traveling to Mexico). The route will travel over 10,000 miles and is open only to all riders of Harley-Davidson motorcycles (no more open to all brands). There will be 15 checkpoints along the route located at Harley-Davidson dealers where participants must check in as they ride the route.
In addition to being an event sponsor and organizer, Harley-Davidson is exploring hosting a checkpoint at the Harley-Davidson Museum in Milwaukee, Wisconsin. The first 25 participants to reach the finish and who ride the complete stipulated route will be recognized as winners and be eligible for monetary awards (no more a 1 million dollars winner). Each rider will have the opportunity to designate a selected “home Harley-Davidson dealership” when they enroll. The home dealers of the top five finishers will be eligible for awards and recognition alongside the riders. (picture copyright Harley-Davidson)