Remember the story of Joe Cool Inc. at 1052 North Beach Street in Daytona and its 2 affiliates companies in New York obtaining for a fee of $87.50. a State trademark for the name “Daytona Beach Bike Week? Last Fall, Joe Cool’s owner Yosef Amar sent letters to several area merchants threatening legal action for selling Bike Week products unless they agreed to pay royalties.
Well, the Daytona Regional Chamber Of Commerce and Good Sports Inc. filed a lawsuit in U.S. District Court in Orlando, seeking cancellation of the trademark held by Joe Cool.
Arguments are 1- that the Chamber Of Commerce is since 1995 recognized by the city of Daytona Beach as the official organizer of Bike Week and is the only entity entitled to designate sponsors as official Daytona Beach Bike Week sponsors and has the exclusive right to license the official logo to vendors. 2- that Good Sports has been producing Daytona Beach Bike Week apparel since 1983. Joe Cool Inc has yet to respond to the lawsuit