Daytona Beach Bike Week Trademark.

Remember the story of Joe Cool Inc. at 1052 North Beach Street in Daytona and its 2 affiliates companies in New York obtaining for a fee of $87.50. a State trademark for the name “Daytona Beach Bike Week? Last Fall, Joe Cool’s owner Yosef Amar sent letters to several area merchants threatening legal action for selling Bike Week products unless they agreed to pay royalties.

Well, the Daytona Regional Chamber Of Commerce and Good Sports Inc. filed a lawsuit in U.S. District Court in Orlando, seeking cancellation of the trademark held by Joe Cool.

Arguments are 1- that the Chamber Of Commerce is since 1995 recognized by the city of Daytona Beach as the official organizer of Bike Week and is the only entity entitled to designate sponsors as official Daytona Beach Bike Week sponsors and has the exclusive right to license the official logo to vendors. 2- that Good Sports has been producing Daytona Beach Bike Week apparel since 1983. Joe Cool Inc has yet to respond to the lawsuit

12 Responses to “Daytona Beach Bike Week Trademark.”

  1. 1 666 Mar 9th, 2011 at 5:14 pm

    Geez!!!!!!!!!!!! Looks like the winners will be a bunch of lawyer’s as usual….

  2. 2 bigitch Mar 9th, 2011 at 6:36 pm

    joe cool just wasn’t…cool

  3. 3 The Biker Web Mar 10th, 2011 at 12:36 am

    The real question is how did they ever get that trademark awarded in the first place? Really, the USPTO seems like they’re asleep at the wheel half the time…

  4. 4 zyon Mar 10th, 2011 at 7:59 am

    They got it because the organizers that run DBW are idiots and never got the trademark. No one complains when Gene Simmons does this crap all the time. Although crappy, Joe Cool Co could make a few million if they get to keep the rights to the trademark. From a business standpoint this is a giant fail for the DBW organizers and a huge win for Joe Cool Co- IF they are allowed to keep the trademark.

  5. 5 Just my opinion Mar 10th, 2011 at 1:10 pm

    At the rate DBW s going there may be nothing to fight over soon. It is 1:00 in the afternoon and very few bikes on international speedway boulevard. This may be the slowest DBW in twenty years. I would bet money there is less than half the people here this year vs. Last year and last year it felt like it could snow it was so cold. Weather has been great this year but for whatever reason people are not here. No rumble of bikes anywhere.

  6. 6 1550tc Mar 10th, 2011 at 1:36 pm

    DBW………….well unless your wanting to get away form the winter blahs, DBW just dosnt have the feel of Sturgis or even a fun weekend rally like Laughlin……… Its still a fun city and DBW should bounce back…….

    It is 1:00 in the afternoon and very few bikes on international speedway boulevard.

    that is too bad i can rememebr some great 6-8 bike wide drag races out there

  7. 7 Jeff Nicklus Mar 10th, 2011 at 2:53 pm


    You need to come join us in Lead this year at the Desperado Junction Expo …. I am saving you a free spot! Call me if you are interested.

    Sorry, DBW sucks!

    Over & Out,


  8. 8 1550tc Mar 10th, 2011 at 3:09 pm

    Yosef Amar nice irish name

    man you talk about an opportunistic low life??

  9. 9 Just my opinion Mar 10th, 2011 at 3:12 pm

    Jeff; Maybe we will add a second location let’s talk when I get home.

  10. 10 Walt Lumpkin Mar 12th, 2011 at 12:57 pm

    1. The City of Daytona is not the patent or trademark office. They don’t have the capacity to bestow the rights to any name no matter who they “recognize” as an organizer.
    2. Good Sports may have a merchandizing leg to stand on because of an ongoing enterprise with 20+ years of history. However they may not have an exlusive right to the title Daytona Bike Week simply because it was not trademarked.

    I’m not a lawyer but this is just my opinion. JMO I hope you don’t have a copyright.

  11. 11 Boss Hawg Mar 14th, 2011 at 8:03 am

    Maybe he speaks english?

    Boss Hawg

  12. 12 Rode Mine Mar 16th, 2011 at 8:55 am

    All other comments aside, a bit disturbing that folks think your name defines what kind of person/American you are. Plenty of John Smiths in jail for crimes against this Country.

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Cyril Huze