Fast Motorcycle Industry News

1- Harley-Davidson Stock Rises Close To Pre-Recession Levels. I don’t make any stock recommendation, but many will be interested to know that Harley stock (HOG) closed yesterday Friday 03/25/2011 at $43.14 per share, its highest level since September 2008, and getting closer to its pre-recession trade price of $48 per share in December 2007. Analysts who recommend the stock point out the company’s financial arm getting more profitable, eased credit restrictions, higher consumer confidence, increased sales especially in Europe and the fact that during last year Harley market share jumped to 55% of all US heavyweight motorcycle sales. Other analysts think that Harley will get a further boost as dealers start to restock and carry larger inventories.

2- Biker’s Choice 40th Anniversary. Biker’s Choice, the wholesale distribution division of Tucker Rocky Distributing which specializes in catering for the American V-twin market, is celebrating its 40th anniversary. The company was founded in 1971 by Larry Coppola, as a Harley parts distributor in the New England area, under the name NEMPCO (New England Motor Parts Company). Then in 1992, the company caught the attention of Tucker Rocky looking to move into the Harley market, and as a result bought NEMPCO. Biker’s Choice product line includes replacement parts for repairs and service along with products to improve performance, handling and comfort.

3- Saddlemen, since 1987 an industry leader in motorcycle seats, luggage and accessories is pleased to announce the addition of several vital new team members to the organization. Ron Benfield has joined the organization as the new Director of Sales and Marketing and will oversee all sales and marketing functions of the company. Tom Seymour, Saddlemen’s owner: “Ron will be a great asset to the company. Ron has experience running his own aftermarket company as well as fifteen years working for OEM’s. His professional skills accompanied by his passion for motorsports will elevate us to new heights.” Ron is reunited with Technical Director Avery Innis, who also recently joined Saddlemen. Avery brings over 35 years of technical experience, at the dealer and OEM levels, in addition to his personal passion for various types of riding, Avery manages the development of new products for the Saddlemen line.

4- Harley-Davidson Inc. building motorcycles on new production lines at an expanded Softail facility in Springettsbury Township, PA. Harley began building an addition on the north side of its Softail facility last year to house the new lines. It is part of its multiyear restructuring to keep local manufacturing cost-effective and avoid moving operations. The company is building Softails in the new area and is preparing the older portion of the building for Touring model manufacturing. The company considered moving out of York County for much of 2009 but instead decided to institute new work processes, consolidate its factories and cut the workforce that several years ago numbered nearly 3,000 down to about 1,000.

5- Man Sentenced To 50 Years In Prison For Killing 4 Bikers. 22-year old Andrew Schlichtemeier blood-alcohol level measured .373 percent – more than four times the legal limit – when his pickup truck slammed into the 4 motorcyclists in a construction area near Little Sioux, north of Council Bluffs. The four riders were almost home from their trip to Sturgis, S.D. At sentencing Schlichtemeier said “I should be nervous on my day of sentencing, but my mind is clear. I will serve my time with dignity in tribute to the victims. I cannot begin to express how sorry I am, but I cannot change the past. I can only live each day for the future.”

5 Responses to “Fast Motorcycle Industry News”

  1. 1 Ronnie Mar 26th, 2011 at 11:20 am

    Fired HD workers make Harley rich. Old story.

  2. 2 Jeff Nicklus Mar 26th, 2011 at 1:11 pm

    At least Andrew Schlichtemeier was man enough to step up to the plate, admit his guilt and apoligize for his crimes. Now he is off to do his time like a man. Hopefully, he will have to do every day of his 50 year sentence.

    Over & Out,


  3. 3 Bigalyts Mar 27th, 2011 at 12:48 pm

    That’ s right Jeff ! It’s a shame that when he moves into the “UPPER WORLD” , Life After Death or whatever is in store for us………that he does 50 more for each of the Biker’s that Died on that horrific Day. For all the Families of the Biker’s that Died that Day… I wish You and all of your Family Members, Peace and enough Happiness that you can go on and seek that Comfort that you will probably never find, because Time doesn’t Heal this kind of Accidental and premature DEATH! I am a Father that Knows first hand of this Fucking Pain!

  4. 4 Chief Waldo Mar 28th, 2011 at 10:01 am

    In the mean time, Polaris stock is worth about twice as much as HD.

  5. 5 poppymann Mar 28th, 2011 at 3:49 pm

    The profitability in HD can be sustained only through further cost reductions which means shuttering plants. While they are selling their “lifestyle” in India, I don’t think the market can sustain the type of profits.
    While domestic consumer confidence may have increased slightly, I find it unlikely that domestic sales will return to pre-depression levels (ask Harry and David.) Not only that, they dealer base has decreased which means less overall inventory can be pushed to the floor.

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Cyril Huze