Breaking News. Original Daytona Beach Rossmeyer’s Harley To Be Turned Into A Museum And Store.

Bruce Rossmeyer’s Daytona Harley-Davidson announced that the original Beach Street location, located at 290 North Beach Street, will be temporarily closed as of today April 1, 2011 and that construction will immediately begin for The Original Bruce Rossmeyer’s Harley-Davidson Museum and Store in its place. The Beach Street location was the first Harley-Davidson® dealership in 1994 under the Bruce Rossmeyer name. Once the museum and store open it will serve as the very first museum in the company’s group.  The museum and store will span across 20,000 square feet and will showcase a variety of displays, memorabilia, and items for purchase.

Guests can expect to see exclusive collections of motorcycles provided by private motorcycle enthusiasts and collectors from across Florida, including selections from Bruce Rossmeyer’s personal collection along with displays that depict historical moments in Harley-Davidson® history. The Store will offer visitors memorabilia, souvenirs and merchandise. Bruce Rossmeyer’s Harley-Davidson dealerships include the famed Bruce Rossmeyer’s Daytona Harley-Davidson located in Ormond Beach at Destination Daytona, the World’s Largest Harley-Davidson dealership, in addition to 7 other nation-wide locations. After Bruce Rossmeyer’s death in a 2009 motorcycle accident, his family shut down the Pompano Dealer after trying to sell it during one year and closed the Boca Raton clothing store. Bruce Rossmeyer’s Harley.

10 Responses to “Breaking News. Original Daytona Beach Rossmeyer’s Harley To Be Turned Into A Museum And Store.”

  1. 1 Harry Apr 1st, 2011 at 4:47 pm

    It may be a good idea because the local market can’t support 2 dealerships within a 15 miles radius…I guess the Rossmeyer’s family didn’t find any buyer for its beach street store, so what to do with the building? It will save a lot on the payroll because a museum with trinquets for sale doesn’t require many people. Some salespeople and mechanics must be now be out of a job. Sad.

  2. 2 Brent Apr 1st, 2011 at 4:48 pm

    Have good memories in and around this place.

  3. 3 Harpo Apr 1st, 2011 at 4:56 pm

    7 locations! How many are for sale, since how long? They are not going to turn all other locations into museums! I think that the Rossmeyers would like to keep only Destination Harley in Ormond Beach. One way or the other the boom years had to end. How Bruce Rossmeyer didn’t realize this? or just too late before his tragic death.

  4. 4 1dwb Apr 1st, 2011 at 6:13 pm


  5. 5 Zipper Apr 2nd, 2011 at 6:54 am

    The Boston HD was sold and the New Smyrna Beach store is for sale. Rumor has Destination Daytona is for sale also. ..Z

  6. 6 Bigalyts Apr 2nd, 2011 at 7:05 pm

    Boy, a Bunch of Sharpie’s out there again. Cyrill, you got to wake up earlier so you can stay i Key Stroke in fron of your Stable. I don’t think the Original Backers ran out of money 1dwb, Bruce Rossmeyer ran out on His Backers. Somehow the Generation behind will not have the same Moxy and Personality as Bruce. All the Dealerships are Losers, or most of all the Us Dealers are, getting Lean & Mean! That’s why when they were ALL making $5,000 per Bike if they were Honest, and $10,000 + per Bike if they were Corporate Owned Dealerships. If Bruce was alive He would still make you think He is still IN FRONT and He knew the Economic Down turn was comming!

  7. 7 colemanfu Apr 4th, 2011 at 7:46 am

    All the workers were offered jobs at different location – not given much notice but a job is a job. HD will still set up on Beach Street during the events. It’s a waite and see deal for all the other bike biz on Beach St????

  8. 8 indianrider Apr 4th, 2011 at 1:34 pm

    Not true colemanfu. Most of the workers were simply fired and only give 2 hrs notice to pack up their belongings. It was Rossmeyer himself who started the downturn for HD….selling bikes to people nowhere near his dealerships and wondering why the little guys couldn’t keep up. The customers are the ones who suffer. Most of his family wants nothing to do with the bike business and that’s why they’re going away one at a time. Pompano is gone and two others are on their way out….bottom line, bring back the little guy who cares about his/her customers.

  9. 9 WILLIE@TROPICALTATTOO Apr 4th, 2011 at 10:33 pm

    Will its a sad day in Daytona, to lose the Daytona dealership the first time in over sixty years we don,t have a dealership in Daytona ,strange as the store at destination is north of Ormond beach .There is so many resturants closing around here the economy is really bad here………..I would of kept the store open on beach street but thats me I am waiting for things to get better here but it seems to be getting worst ……….

  10. 10 Harley233 Apr 11th, 2011 at 10:08 pm

    Destination or New Smyrna is not for sale says a source close to the family. Most workers were transferred to Destination. It is a shame taking such a tourist attraction from the heart of Daytona. New Smyrna is probably booming. I don’t like visiting destination due to the mass chaos of everything. Daytona (290 N. Beach) had a hometown feel with great employees and genuinely feel bad for anyone who lost there job. I now shop at NSB.

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Cyril Huze