Brando’s portrayal of Johnny in the movie the “Wild One” has become an iconic image. And because in this movie the actor was riding a 1950 Triumph Thunderbird 6T. the Triumph Factory marketed a leather jacket similar to that worn by Brando’s character, tee-shirts, limited prints, etc. Brando’s image remains so potent today among bikers that Harley-Davidson tried to pre-empt part of this image via The Brando Biker Boot. Almost immediately Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”.
The suit alleges that “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says Jeffrey I. Abrams, the licencing attorney who filed the suit. “The flagrant disregard for the law by Harley-Davidson cannot be tolerated. It is our mission to protect the Marlon Brando name and we will pursue any company or individual who infringes on these rights meant to benefit the Brando family.”
While the lawsuit is pending, Harley-davidson stopped selling the Brando Boot, making the boot more desirable to many. Being very nice and having a few connections in the biz, I give you one address where you can still order a pair online. Full grain leather upper. Full length cushion sock lining, Shaft height: 8″ Heel height: 1.75″. YKK® locking inside zipper. 3M® reflective piping. Oil-resistant rubber outsole. And they are on sale at $129.95. Order while they last at Outback Leather. (inside, search Brando)