From Big Dog Motorcycles To Big Dog Performance Products

Last April, as you all know,, Intrust Bank foreclosed on Big Dog Motorcycles and founder Sheldon Coleman Jr. dissolved the corporation. At the same time it was announced that Coleman would keep 20 ex-collaborators to start a new company called BDM Performance Parts to assist and supply accessories and parts to the estimated 25,000 Big Dog owners. At the time, many of you commented that these owners would probably order replacement parts directly from the original manufacturers and that it was not realistic to imagine that BDM Performance Products could support so many collaborators, only a handful, at best, and probably not before a few more months.

So, what happened during the 2 months since Big Dog Motorcycles closure? Of course, the former company space is on the market, listed by Grub & Ellis/Martens Commercial Group for lease or for sale at a price of $4,020,000. iThe property nuclides an approximately 80,000-square-foot building, part of which was used for Big Dog’s showroom, and a 20,000-square-foot warehouse. The new BDM Performance Products operation is located at the former Johnstone Supply building next to where the company’s headquarters was. There, the company tries to organize and is currently building a website already listing a few parts, owner manuals and installation instructions. To notice, the website still in construction, in addition of BDM Parts & Accessories features 2 sections, one called Metric Parts and the other American V-Twin Parts, demonstrating that Sheldon Coleman intends to widen his offerings to others than Big Dog owners. See the website at BDM Performance Products.

47 Responses to “From Big Dog Motorcycles To Big Dog Performance Products”

  1. 1 Hamilton Jun 12th, 2011 at 8:42 am

    I wish them the best but I don’t think BDM Permormance Parts will make it. Why not buy direct from the part smanufacturer? Don’t understand. Looks to me like Coleman just do this by pride, just to show he still belongs to the motorcycle industry, to not look like a loser after Big Dog demise. Pride in business makes you do dumb things like starting a business with no viability.

  2. 2 PartsGuy Jun 12th, 2011 at 8:58 am

    Owners need parts and help maintaining their bikes. No one but Big Dog know who made all the parts. I’m certain this is Coleman demonstrating his commitment for the brand and to the people that bought his motorcycles. Dispite the down turn in the market and the forced closure of his business he continues to support those that help create his strong and well respected brand. Maybe the business model doesn’t seem viable. But maybe isn’t not suppose to be. These days honest people can only try to keep their word based on their circumstance. Great move Sheldon. I see others doing the same thing. Turning lemons into lemonade.

  3. 3 rogue phil Jun 12th, 2011 at 1:50 pm

    Good luck Sheldon, customer service is what it is all about.

  4. 4 Jester Jun 12th, 2011 at 2:20 pm

    PartsGuy. Most Big Dog owners know where the parts come from. If they don’t know, they can look online or ask a dealer. Dealers will not order from BDM Performance Parts.

  5. 5 Fredp Jun 12th, 2011 at 5:55 pm

    Just a question. If the bank foreclosed on Big Dog Motorcycles, does not the bank own trademarks and copyrights along with left over assets? If this is the case, how does BDM performance sell trademarked items on the new website.
    I remember when Titan went down, the bank holding the note also held trademarks. Possible buyers would then have ownership of all.
    Does BD performance have to “pay out” a licensing fee to sell these products?

  6. 6 PartsGuy Jun 12th, 2011 at 9:50 pm

    Trademarks might not have been part of the bank guarantee. Coleman likely had the trademarks owned by a different company that licensed them to big dog motorcycles. That way if something ever happened to the manufacturing company, you would still have ownership of the marks.

    Why spend time searching for the part maker when you can order the right part from BDM performance? Plus you get the right answers to technical questions. Basically BDM performance is offering more than just parts, they offer a turn key service for owners and dealers. Just because you know who makes the parts doesn’t mean you can call them up and buy. Kind of like knowing PM makes the caliper and trying to buy direct. Typically you need to go through a distributor. If Coleman is smart, he will negotiate exclusives on his proprietary parts with the oem’s in exchange for a healthy initial order. Don’t fool yourself. He is at least one step ahead of us.

  7. 7 nicker Jun 12th, 2011 at 11:05 pm

    “…The new BDM Performance Products …”

    Not a bad move.
    Considering that a “Production Custom” is a contradiction in terms, this is probably an idea who’s time has come.
    Time for people to start building their own bikes.
    So here’s another parts source.
    Ya, this is an appropriate move for BD.


  8. 8 stephen Jun 12th, 2011 at 11:08 pm

    Parts Guy is right on the money. Why would you waste time and possibly end up with the wrong part when you could make one call and get the right part first time? If I was a big dog owner I’d just call BDM Performance and get the part. So would most if not all repair shops, they don’t want to waste time and money either.

  9. 9 Gas Man Jun 13th, 2011 at 3:28 am

    But Parts Guy is not correct. I’m sorry. The parts owners need can come directly from the manufacture that ACTUALLY made the part. S&S for the motor, Baker/Trans&Primary, PM/Brakes, etc. Please understand, BDM isn’t like HD, that beyond some design and engineering input (last part had a lack of common sense IMO), all BDM did was paint & assemble. Further example… I don’t think any of the BDM employees are going to out smart the boys at Baker on how to repair or with what in the Baker trans (used in all 2005+ RSD BDMs). For years, BDM owners have been beating their heads into the ground because BDM wouldn’t allow companies like Baker to sell replacement parts directly to the customer.

    So I disagree with having to go thru BDM PP instead of directly through the true manufacture of the parts. Yet another way for BDM to screw its owners, probably, as stated, because of foolish pride.

    I guess the list of screws grows
    Axle size

  10. 10 bigalyts Jun 13th, 2011 at 8:46 am

    Your are correct about BDM owners needing parts. If i was in Ohio or Nebtaska or 30-40 other states and I need a matching Mag wheel.cause of a misfortune. Then why would I buy the part from anyone other then the New Supplier. I dont think any of the Wheel Co.are going to build me a duplicate, unless it was for stupid money. Good luck Dr. Coleman, after all you are now a “Specialist” !!!!

  11. 11 Eric Maurer Jun 13th, 2011 at 10:51 am

    doesn’t seem like a very smart business move, financially speaking, if you ask me (but no one did 🙂

    You are basing your entire business model on 25,000 customers? Who “may” need parts and you clientele only gets smaller year over year as there are no new models coming out.

    I think its great to support your customer base, but how are you going to possibly keep 20 people employed as well as an infrastructure, physical location, etc. selling to such a small customer base?

  12. 12 bshirk Jun 13th, 2011 at 10:55 am

    If you need parts OR service for your Big Dog contact Scott at V-Twin Specialties
    316-260-2543…..1018 W. Maple…..Wichita, Ks. 67212
    Scott was a long time employee of Big Dog R&D & now operates his own
    shop for service & repair and enjoys extensive knowledge and experience with
    all models of BD’s.

  13. 13 Rebecca Jun 13th, 2011 at 11:38 am

    Best of Luck BDM. You are a class act and I wish you continued success.

  14. 14 666 Jun 13th, 2011 at 12:56 pm

    Let’s see.. You paid 30 grand plus for a BD that had a warranty but now does not. So you call the same people that built the bike to “purchase” parts from them that would have/should have been covered under warranty. And you do this because ????? You like getting screwed ? Your brain dead ? Your brain dead and like getting screwed ?????

  15. 15 Emmy Jun 13th, 2011 at 1:04 pm

    I can’t say it better than 666. I also think that Coleman was just bragging when he stated that he was started BDM Performanve Parts with 20 former collaborators. It’s financially impossible to support 20 guys in his business except if you want to lose all your money very fast.

  16. 16 cooldaddy51 Jun 13th, 2011 at 5:15 pm

    I think BDM performance is a good move in preparation for what might come in the future.Sit back and watch a wise businessman at work. His plan is way beyond 25000 or so bigdog owners.
    Time will tell.

  17. 17 TPEvans Jun 13th, 2011 at 7:20 pm

    Partsguy is dead on right. Nobody knows Big Dogs like the guys that used to build them.

  18. 18 PartsGuy Jun 13th, 2011 at 10:48 pm

    666- so in your mind bd owners should call the original manufacturers for warranty replacement parts. If bd didn’t make the parts, surely the oem’s will be happy to extend that offer. I bet they won’t. The mfg.’s will take this opportunity to lose the liability by BDM closing.

    20 employees? Why waste your time discussing how many people it takes to make that company operate? hopefully it takes off and they can hire more people.

    MOST owners, not all, will utilize bdpp for help diagnosing problems and sourcing parts. Obviously, not everyone takes the path of least resistance. My bet is, most owners will be grateful for the help. And yes, it’s called capitalism. They will charge for their service.

    How about a list of oem’s for big dog…. (who made what) and fir each year model
    Switch housings
    Fender struts, front and rear
    Final drive/Chain guard

  19. 19 666 Jun 14th, 2011 at 10:21 am

    parts guy….How about the owners of BD standing up like proper business men and covering their warranty problems. Or is it OK in your world to screw the guy that purchased the bike with good intent and hard earned money..This “sucker” was promised a warranty but now has to pay again to the same bandits that took his money and gave him a warranty in the fiorst place. Not a damn thing wrong with BD selling parts for BD motorcycles as accessories or for units out of warranty. But to screw a guy that recently purchased a bike is wrong..Either get out com[pletely or MAN UP

  20. 20 PartsGuy Jun 14th, 2011 at 11:35 pm

    666- I thought your position was that owners should call the oem’s and not bdpp because they could get the parts direct. If that’s the case, why don’t the companies that actually made the parts cover their products under warranty and step out into the open and do so. After all, we are all smart enough to know that when a BDM engine fails S&S actually covers the warranty even though BDM might be reimbursing the dealer for their services.

    As far as bdpp covering the warranties for BDM, call your gov’t reps and tell them to change the rules. BDM does not equal BDPP. They don’t have to cover the warranties and have more than likely been advised not to by their legal consultants.

    666- what year and model did you have. Was it still under warranty? And what part has failed on your BDM?

    Is it possible that BDMs suppliers created part of this situation because they can’t cover the warranty. I’ve read a lot about electrical and engine issues. Could the claims for those issue be so overwhelming that it left Coleman wondering how to cover their short comings as well. Perhaps we will never know. Story remains, bank foreclosed on them. Have they sold the assets? Maybe that’s the cliff hanger we are all waiting for………..

  21. 21 666 Jun 15th, 2011 at 10:39 am

    parts guy S&s baker and several others have already stated they will cover the parts under warranty they supplied.. Now we can get legal and change the laws..Most scams hide behind rules and regulations.We are speaking of right and wrong which is much different from legal and illegal. I do not and never have owned a BDM. I just feel sorry for those that purchased one and are still making their payments and have seen their “big time advertised warranty ” go away but of course they can now PAY for the item that failed from the former big dog motorcycle owners !! That sound right to you ??

  22. 22 1550tc Jun 15th, 2011 at 2:58 pm

    support 20 guys in his business except if you want to lose all your money very fast.

    no kididng 20 guys to sell trinkets and baubles………get real……….take your inheritance or whats left of it and just move on …….or go to harvard business school and teach a new course called???

    How NOT TO screw up in life when your from the lucky sperm club 🙂

  23. 23 Blackbird Jun 15th, 2011 at 10:15 pm

    Sheldon positioned his new company well to support the 25,000 plus Big Dog’s out in the field. They have the staff to handle both individual and dealer demand for parts and accessories. The supplier base generally agreed to a continued business relationship with the new company. When parts are available from the folks who built these bikes, why would you try to buy them somewhere else?

  24. 24 Greg Jun 15th, 2011 at 10:22 pm

    Blackbird. Maybe you should check that BDM didn’t leave many unpaid bills to it’s vendors…

  25. 25 Ray Jun 15th, 2011 at 10:31 pm

    Coleman should leave the business. His new business is to try to make money, not to help BDM owners. If it would be a case of helping he would take responsibility by having his new company offer warranty to replace the one lost by BDM owners. Coleman is an opportunist, but I don’t think that his new venture has any chance. People are not as stupid as what he thinks.j

  26. 26 Seth Grace Jun 15th, 2011 at 10:36 pm

    Cyril was the 1st to announce BDM bankruptcy. BDM denied immediately and then bankrupted 5 days later. Can you trust Sheldon Coleman?

  27. 27 Jeff Nicklus Jun 16th, 2011 at 10:30 am

    I don’t think BDM has ever filed bankruptcy …. did they??????

    Over & Out,


  28. 28 Devil-Dog Jun 16th, 2011 at 10:52 am

    I myself bought a BULLDOG in oct of 07 and I have been fighting with BIG DOG over my SPEEDO and paint issues on my bike so NOW that BIGDOG is no more????? How do I get my bike fixed when i HAD a WARRENTY????

  29. 29 666 Jun 16th, 2011 at 12:33 pm

    Devil Dog exactly what I have been discussing here. Puts you in an awkward position. That position is bent over grabbing both ankles. But sheldon is a great business man right???

  30. 30 PartsGuy Jun 16th, 2011 at 3:10 pm

    Devil-Dog, Would it help you for Coleman to go away? Maybe now that you have to buy the parts your bike will get fixed and you can ride off into the sunset. May not be great business, but at least you can still get stuff.

  31. 31 Hungouver Jun 17th, 2011 at 5:20 am

    Key word there is HAD devil dog

  32. 32 Blackbird Jun 20th, 2011 at 4:44 pm

    Greg – I have no doubt suppliers were not paid in full. That is what happens when a company goes out of business. Ask anyone who sold to Indian.

    Devil Dog – Did you mean to say you had a ‘warranty’? You can fix the bike by purchasing the components you need from BDPP. I know they have an optional speedo that resolves most of the problems associated with the original unit. Good luck.

  33. 33 666 Jun 20th, 2011 at 6:43 pm

    There is just 1 way to describe what this is to the customers who HAD a warranty A FREAKIN RIP OFF!!!! I wonder if some kind of class action suit could be filed by all the warranty less BD owners ? Something for them to look into

  34. 34 PartsGuy Jun 20th, 2011 at 10:09 pm

    666- don’t be stupid. Business closed. Corporate veil prevails. The company closed. Who will the class action suit be against? I think your suggestion will only waste these riders time. Warranty only refers to who is paying for the repair. In this and other similar unfortunate situations, the bike owners will now be paying. My guess is that BD owners have accepted the situation and have moved on. They are now paying for their own repairs or selling their bikes. Only those people, who don’t own a big dog, like you want to stir up trouble. Your handle says it all, 666. Move on. Be positive.

  35. 35 ZintekiaRed Jun 21st, 2011 at 11:32 am

    Where – where – where can you find parts for BD bikes??? The BDM Performance Products site does not work! Need a Rear Master Cylinder Rebuild Kit for a 2004 BD Chopper. Honestly, getting parts is becoming such a hassle that selling is looking better and better!

  36. 36 666 Jun 21st, 2011 at 2:53 pm

    Parts guy (Sheldon?) In this case I believe a good investigative team can Pierce the corporate veil>> This just does not smell right!!

  37. 37 PartsGuy Jun 22nd, 2011 at 6:58 am

    What facts in this case cause you to believe that? And what standing do you have? 666, big dog motorcycles was forced to surrender their assets to their largest creditor. Go after the bank, if you think someone should be held responsible. Maybe their bank will cover the warranty.

  38. 38 perry crews Jun 28th, 2011 at 7:52 pm

    why would someone buy parts from this junk dealer.My bike is a 05 chopper and I hope Coleman reads this.I have a $33000 leaf blower in my garage that want start yet again. Ive had 7 starters,tranny issues,and ech replaced 7 times.So why buy crap thats going to leave you stranded ? Ive spent over $700 on wrecker bills getting this junk towed home. its funny that”Bob” still answers the phone even though the company is dissolved. foreclosed and start right back in businessNow a smooth $700 in parts will fix their crappy parts.Lucky 7’s tell me its time to put this dog to sleep!

  39. 39 T.W. Aug 1st, 2011 at 12:37 pm

    Ok, I understand the warranty and parts division but need advice from someone. I purchased a pitbull in March. I had to replace the regulator at my own expense and now the paint is beginning to bubble around the gas cap and the chrome on the front fork shocks are starting to flake and bubble in a few spots. Is there anything I can do to have this fixed by BD dealer or will this be all my expense also??? and who could match the BD customer paint for the tank?

  40. 40 Happy Rider Aug 2nd, 2011 at 1:42 pm

    Would you spend millions of personal wealth to keep manufacturing turd cycles that dealers don’t want and customers wont buy? The company went back to the bank because it was not profitable. When it was making profit you can bet Sheldon globed on to said profit every chance he had. When the profit evaporated and the enterprise began hemoriging money he simply rode the dead dog till the bank said “no more”. Sheldon avoided millions of dollars of debt by returning the assets to the lender and he gets a do over in the form of BDM Performance Parts. The fact is that Big Dog’s had crap electrical systems (EHC from hell) and the association with TP Motors was a disaster. The fat tire fad is OVER!!!! It was stoopid to begin with.

  41. 41 Happy Rider Aug 2nd, 2011 at 2:16 pm

    Parts Guy. It was obvious when lenders were making 120 month loans on Big Dog turd cycles that trouble was brewing. Big Dog’s were prone to major warranty issues inside of 10 months never mind 10 years! Imagine the bike payment & full coverage insurance for 10 long years. Freekin Stoopid!!!!
    Chrome don’t get ya home, Big Dog will strand you! Get a trailer and a chase vehicle if you own one of the 25000 relics of the premeltdown economy.

  42. 42 Tank Aug 24th, 2011 at 12:39 pm

    666 – If you never had a Big Dog and have no experience your input is meaningless … just a jealous muckracker wannabe that never owned one of the coolest bikes ever made. Big Dog often helped owners out of warranty, something HARLEY or HONDA would never do, so the argument of Devil-Dog “I myself bought a BULLDOG in oct of 07” is silly. Anything owed to him expired Oct 99. STFU!

    Fact is, very few bikes will be affected by warranty cancellation, and they tend to be the more reliable “later” builds. We all do; however, need the technical support that a viable company can provide. Jez sayin’

  43. 43 Cruz Sep 28th, 2011 at 3:29 pm

    I bought a 2008 Mastiff a year later the tank started to peel and leak gas. I took it in to the dealership and they determined the tank had a hairline crack or pin hole. big dog was very helpful and fixed the proplem and even painted my rear fender for free. but now a year later i have the same problem in the same spot would like to see who did the paint job or check into other options, maybe buy a new tank but it’s around 800$ for a raw unpainted tank

  44. 44 Lloyd Enriquez Dec 23rd, 2011 at 1:24 pm

    i am the 3rd owner of a 2003 big dog chopper it has 8 thousand miles and the neck on the fame has a crack completely around. the bike had just been sitting when i noticed.i know they had a recall on this problem awhile back.if the owner of big dog can start a new company maybe he should fix some old problems first. i did try and call about this problem but was told iwas on my own.this is not my first or only bike so i am not new to this.what i am saying is stand behind your product if you believe in what you sell. i will NEVER buy another big dog and will tell my friends the same.looked good when i bought it. my 1948 panhead has held up better than than a 2003 big dog. BIG DOG CHOPPER = PIECE of S – – T. cutting up frame,raking and stretching it and putting a longer fork,but doing it right. if you want something done right you gotta do it yourself !

  45. 45 Lloyd Enriquez Dec 23rd, 2011 at 1:30 pm

    not only does his big dog bikes not work, his new website does not work either. he should change the name of his company to LEAVE YOU STANDED PEFORMANCE. or DEAD DOG CHOPPERS.

  46. 46 bigdogs2 Dec 26th, 2011 at 2:40 pm

    after two bigdogs and will ride only bigdogs , to all of your hd owners and the rest of you riders i,m still getting parts and the real problems are finding a dealership. i buy a new one today

  47. 47 lee arnold Dec 31st, 2011 at 11:05 am

    I am looking for 03 big dog sissy bar kit part number bdm220-00010 I hope you can help me out thanks lee

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Cyril Huze