Harley-Davidson Offers Women The Ultimate Learn-To-Ride Experience

Ladies, are you looking to break free from your daily routine? Have you always been interested in riding a motorcycle? Do you need a new adventure that will change your life? Have you been a passenger on motorcycles and would like to learn to operate one yourself? Are you entering a new phase of your life and would like to find new outlets to express your passion? Learning to ride a motorcycle can be a life changing experience for women – the power, the freedom and the empowerment of riding your own Harley-Davidson motorcycle converge to create a feeling that’s unlike anything else – and it’s an experience that gets even better when you have a friend to share it with. In an effort to continue their industry leading commitment to help more women live out their motorcycle dreams, Harley-Davidson Motor Company has created a special contest this summer offering women a unique experience.

Harley-Davidson organizes a contest to select four women to win the “Ultimate Learn-To-Ride Experience,” a prize package that includes a brand new 2012 Harley-Davidson motorcycle that they can design themselves via Harley-Davidson’s new H-D1™ factory customization system, as well as $1,000 in new Harley-Davidson MotorClothes apparel. In addition, the four winners can each pick a friend to accompany them on an all-expense-paid trip to Milwaukee, Wis., home of Harley-Davidson, where they will learn to ride a motorcycle through Harley-Davidson’s Riders Edge New Rider Course and explore Harley-Davidson’s home turf including tours of the Harley-Davidson Museum and Powertrain Operations. The contest runs through July 20, 2011. Women can enter the contest at My Time To Ride Contest. (photo credit Harley-Davidson)


7 Responses to “Harley-Davidson Offers Women The Ultimate Learn-To-Ride Experience”

  1. 1 Luis Jul 6th, 2011 at 9:49 am

    HD seems to be the smartest in going after female riders. I never see the Japanese or European companies bother.

  2. 2 Jason Jul 6th, 2011 at 10:22 am

    Women riders now make up over 10% of motorcycle ownership. According to the Motorcycle Idustry Council they are the fastest growing group of new owners. Everyone in the business has the opportunity to capitalize if they choose to accept women riders as equals! We based our entire Cycle Stop USA marketing strategy around the growing segments of the marketplace not just the tried and true bikers. Our service model is one that focuses on all riders and plays to the motorcyclists that rely on their bikes for more than just recreation. When you compare the ease of parking, the increased fuel economy and the thrill of riding to driving a car the motorcycle wins hands down.

  3. 3 Luis Jul 6th, 2011 at 10:30 am

    Another possible outcome:
    If there are more women riders we’ll see less guys being nagged into selling their bikes because “the wife hates it”

  4. 4 cwglide Jul 7th, 2011 at 11:01 am

    Yeah, I think that segment is higher more like 12-14%, the point is it is a growing segment, and great idea HD has to keep it growing. For years its been hovering around 3%, then 6%, then Bam just in the past 5 yrs ago it jumped. Its a good thing, keep it going HD!

  5. 5 Brenda Fox Jul 7th, 2011 at 8:02 pm

    Women Riders upgrade the scenery!
    (well most of them)

    Ride ON Sexy Bitches!!!

  6. 6 nicker Jul 7th, 2011 at 10:20 pm

    The fastest growing MC market segment…… That’s all well & good…. but in the interest of full disclosure (like all those medicine adds on TV lets do it right:

    “…Learning to ride a motorcycle can be a life changing experience…”

    “And it can also be a life ending experience”

    The last thing the anyone needs is more law suits by barefoot pilgrims who experience a not-so-happy outcome.


  7. 7 BrendA cOOK Jul 21st, 2011 at 9:05 am

    i bought a harley davidson softtail standard and i want to learn how to ride. where are u located and waht is the cost

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