For the 4th year, the annual Sturgis Legends Ride ® on Monday August 8, paired rally-goers with celebrities and top-bike builders on a ride from Deadwood to the Sturgis Buffalo Chip ®. The event already raised $200,000 with all proceeds benefiting local charities, including the Black Hills Special Olympics and the Sturgis Motorcycle Museum & Hall of Fame. The charitable contribution entitles contributors to pre- and post-ride events in Deadwood and at the Sturgis Buffalo Chip, free parking in Deadwood and at The Chip, food and drinks prior to the concert, meet-and-greet opportunities with master builders and celebrities and a special souvenir gift pack.
After a press conference at the the Silverado-Franklin Hotel in Wild West Deadwood and the traditional riders group picture with renowned motorcycle photographer Michael Lichter, riders and passengers headed on a 55-mile route through some of the Black Hills’ most beautiful landscapes via pristine stretches of asphalt, finishing the journey at the Legendary Buffalo Chip for a reception, auction and concerts by rockers Buckcherry and Def Leppard.
“The Legends Ride” provides the perfect backdrop to showcase the compassion and generosity of the motorcycle community to the entire world,” said Rod Woodruff, founder of the event and owner of the Sturgis Buffalo Chip. “While giving back is an option for some, it’s the foundation for the industry-leading business and civic-minded sponsors of the Legends Ride.” The Legends Ride has quickly become a Rally tradition to kick-off Sturgis Bike Week and I encourage you to participate next year to demonstrate over and over the generosity of the bikers community. I let you put a name on some of the very well known who participated this 4th Annual Legends Ride For Charity.