1- Traffic counts into and out of Sturgis by the State Department of Transportation were down nearly 12 percent through Thursday. Attendance at last year’s rally was estimated at 466,769, up from 442,163 in 2009. The 60th rally in 2000 drew the biggest crowd so far, an estimated 633,0002
2- Young adults are the holy grail for everyone in motorcycling. But rallies continue to attract mainly aging crowds. A recent survey shows that 61 percent of Sturgis Rally attendees are between the ages of 41-65, and 38 percent are ages 41 to 53.
3- Reservations for campgrounds and hotel and motel rooms booked by Black Hills Central Reservations were down about 6 percent for this year’s rally..
4- The city of Sturgis issued 719 vendor licenses in 2011, down 5.5 percent from the 761 issued last year.