Is the past a blueprint for the future? Sometimes. But the job of an artist is to challenge the accepted norm and to design with a completely fresh look at what can be next. “Stripping machines down to their core essence and rebuilding them leads me to new discoveries, thoughts and inspiration” says designer Joey Ruiter. Agreed, but some of you may make the remark that this concept machine is not stripped down to the bare parts, just dressed to look as it is.
For sure he is stripping away historical attributes of the motorcycle design and offers a vision of pure generic transportation where the bike almost disappears. “Moto Undone” power comes from a 1000w 48v electric hub motor offering a range of 90 miles or about 3 hours. All gauges and riding information, like speed and gps, is displayed through smart phones by downloadable apps. On display at the GRAM, Grand Rapids Art Museum, september 21 – October 9, 2011. Joey Ruiter Studio.