Peterson’s initial focus will be on Dealer Sales and Distribution Networks Globally as well as Media Relations, Advertising, Event and Market Presence and Market Research. Peterson brings with him over 18 years of experience and education in the industry. A U.S. Army Veteran, Peterson has built a successful career in sales, marketing, customer support and relationship management within the v‐twin industry. His resume’ includes positions with Custom Chrome International as Media & Events Manager and Midwest Regional Sales Representative, S&S Cycle, Inc as Senior Sales Executive and Customer Support Manager, American IronHorse Motorcycles as Dealer Development & Events Manager, Drag Specialties as Sales Representative and Events Manager as well as extensive Dealership experience in the Minneapolis / St. Paul area.
Hawg Wired, Inc., a Silicon Valley based company, designs, manufactures, and markets industry leading high performance audio equipment and electronics for the Harley‐Davidson touring market. Incorporated in 2003, the company forged the now high demand audio market with its flagship U.S. made digital amplifier and high performance speakers. Offering a large selection of complete systems, an extensive line of installation accessories, and products that cover almost 2 decades of touring models.
Peterson is an avid v‐twin enthusiast and has designed and built several “one off” custom motorcycles throughout his career. In 2008, Peterson, the Customer Support Manager at S&S Cycle, Inc. was asked to complete and display his latest one off motorcycle design “Lil’ Evil” as one of the builders participating in the S&S Cycle, Inc. 50th Anniversary Celebration. That same year he was invited to compete as a competitor in the AMD Official World Championship of Custom Bike Building in Sturgis with that same bike. Peterson is also an avid AHDRA member and Drag Racer who still competes in the Street Pro Class on a limited basis.