Since 1922 the Dehen family under the name of Gasoline Cowboys has been making motor clothes and racewear. And we all know about their famous woolen sweaters and jackets that race competitors wore during hill climbs, track boarding and recreational events such as the Gypsy tours.
Racers were sponsored by either the motorcycle manufacturer or by local dealers who would outfit their hero in tough sweaters for practical reasons of promotion and easy recognition on the track. Many motorcycle clubs sprang up and each wore it’s own distinctive riding apparel, usually a colorful wool turtle zip sweater complete with decorative name and town embroidered on them. At this time the motorcycle manufacturers aimed their advertising at the outdoors man and the adventurer. The image they presented in their advertising always cast the motorcycling sport in it’s best light.
Gasoline Cowboys is proud to be making re-issues of Genuine H-D® competition race sweaters from the 30’s and 40’s. made by a family preserving motorclothes. The exclusive and genuine H-D® motor clothes are only available at the Harley-Davidson Museum Store by calling 414 287 2770 or email firstname.lastname@example.org. Other non-HD brands and design styles at Gasoline Cowboys.