Breaking News. Holger Mohr Resigns As President And CEO Of Custom Chrome International.

Holger Mohr just resigned as President and CEO of DAE –IL USA, Inc. dba Custom Chrome effective immediately. KC Cho will assume the position of CEO in the interim.

Since he was named President of Custom Chrome International Holger Mohr was credited as the man who refreshed the products portfolio, redesigned the catalog, improved customer fill rates and satisfaction, reintroducing the company as a worldwide leading distributor of after-market Harley-Davidson parts and accessories.

He also embarked on a new IT transformation strategy to implement CCI enterprise cost management and supply chain.

He was awarded the 2010 Easyriders Industry Leader of the Year Award. The award is given to the company who, in the eyes of Paisano Publications staff, is the industry eader having shown unparalleled vision, strategy and dynamic business sense over the past year. (picture copyright Cyril Huze)

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65 Responses to “Breaking News. Holger Mohr Resigns As President And CEO Of Custom Chrome International.”


  1. 1 Ron S Nov 17th, 2011 at 4:09 pm

    You will be missed….Thanks for everything.

  2. 2 VenomSC Nov 17th, 2011 at 4:24 pm

    Wishing my friends at Custom Chrome the best.. Much love.

  3. 3 El Loco Nov 17th, 2011 at 4:27 pm

    Wondering what happened…….anybody have any idea?

    El Loco

  4. 4 Eric Maurer Nov 17th, 2011 at 4:32 pm

    wow…. thats big news

    Just waiting for the next announcement…. MAG Group buys Custom Chrome. I am just speculating, but it seems like MAG is out to aquire a huge peice of marketshare in the v-twin industry. If they can’t buy Drag, this sure would allow them to compete in the dealer direct space.

    Who knows, but Mohr leaving is big news for CCI for sure.

  5. 5 Appreciative Nov 17th, 2011 at 4:41 pm

    you always treated me well & I will miss you. Thanks for all you did for me the past few years. Best wishes to you

  6. 6 Mike Nov 17th, 2011 at 5:13 pm

    Without him they will fall pretty quick….

  7. 7 hmmmm Nov 17th, 2011 at 5:25 pm

    One could only speculate that it has everything to do with not making a profit.. How can a company spend tens and hundreds of thousands of dollars on advertising and all these shows and buying the wrong product that isn’t selling or that nobody can afford (not too mention the time and money spent on a new website and dealer site), then except it to survive without any profit?? It seems to me that the “money” wasn’t being invested in the right places and the Koreans (Dae-Il) who own all of CCI never received a return on investment. I’m guessing the meeting of the minds didn’t come out the way he wanted it too.
    I just saw a blast on Cole Fosters facebook that CCI gave him the run around for a year regarding his tanks in which Cole Foster had to reimburse all the deposits that customers had left for this tank that CCI never paid their Manufacturer for. So now these tanks are sitting and have been sitting in a dock or warehouse in Asia somewhere for a year and not being sold.. To me, it all boils down to bad business decisions.

    I guess we’ll all have to see who what happens next..

  8. 8 LENNY SINNET MC ADVANTAGES Nov 17th, 2011 at 5:25 pm

    Holger Wishing you the best for the future I am sure you will be missed at Custom Chrome.
    Lenny Sinnet

  9. 9 Cadillac Joe D. Nov 17th, 2011 at 6:21 pm

    Sorry to hear about Holger Leaving. I worked with him for years when Nace ran the show in the 1990’s………….and have been a vendor for him on more than one occasion in the past several years. All I can say is, he always treated me well professionally and on a personal level….EVERY TIME.

    I am sure he has a plan and we haven’t heard the last of him in this business………by a long shot.

    I wish you well.

    Good Luck H.

  10. 10 Jim Nov 17th, 2011 at 6:27 pm

    Last I heard there is no product left at CCI. There is no one who will sell to them because of past due invoices. And this great website he put into place SUCKS

  11. 11 V-Twin Marketing Rick Nov 17th, 2011 at 6:32 pm

    I personally will miss Holger. He has always worked with me as a total professional and “KNOW” that he did a lot of good for CCI. Just think where CCI was 4 short years ago. I’m sure that there’s much more to this and we’ll here about it soon…probably here on this site.

    Good luck Holger and God Bless…

  12. 12 evo joe Nov 17th, 2011 at 6:44 pm

    Jim that sounds about right. Actually, sounds like they’re right back where they started when he came on board, but with a lot more debt though I’m sure.

  13. 13 Ben Kudon Nov 17th, 2011 at 6:45 pm

    Rivera Primo wishes Holger the best in any future endeavor. Hoger is a seasoned professional and a gentleman to boot.

  14. 14 Kurt Peterson Nov 17th, 2011 at 7:35 pm

    Holger will be deeply missed at CCI but don’t count him out or think he’s disappearing from an Industry he has a true passion for. I have had the pleasure of working both “with” and “for” him on and off over the past decade or so and know it must have been hard for him to step away from a company and brand he has so much invested in. Harder yet, must have been leaving a team of employees he truly cares for .

    He is true gentleman and friend and I wish him happiness and success in whatever he chooses to do in his next chapter.

    KP-Hawg-Wired

  15. 15 Fredp Nov 17th, 2011 at 9:50 pm

    Will CCI still be attending Cinncy and Indy, or canceling their booth? i hope these “rumors” of non payment and such… to vendors is not an issue.

  16. 16 Shifter Nov 18th, 2011 at 12:59 am

    You can bet on Cyril knowing much more about this story and he will probably explain very soon.

  17. 17 Mark Nov 18th, 2011 at 2:16 am

    Man, I hate these kinds of stories when nobody will spill the beans.

    As I understand, CCI had a major problem 5 years ago, almost went out like a light… they weren’t paying vendors, and times were tough.

    Dai Il buys them and hires Holger to turn it around. He implemented some strange (IMO) strategies that seems to seriously kick many of their dealers square in the balls, like selling direct on their website (that was CCI, wasn’t it? Where dealers could set up a “store”, fulfilled by CCI with a hefty price tag attached?).

    So now he’s moving on. I appreciate everyone saying he’s so awesome and how much they will miss him – but this is largely a B2B blog and an industry blog.. so what is the REAL story? Did he get squeezed out? Are Dai-Il unhappy with CCi’s performance? Was he brought in as a turnaround man and he managed to do so and is moving on to greener pastures? Did he have a falling out with management and left? Was this planned all along?

    No, it’s not just looking for drama… I have talked to CCI many times about selling to them, and I’d like to know the scoop.

    If any other vendors who sell to CCI themselves want to chime in, let me know – I am very interested in the details!

  18. 18 yale Nov 18th, 2011 at 8:29 am

    the saga continues. CCI has had more than 9 lives

  19. 19 calif phil Nov 18th, 2011 at 9:12 am

    I hope CCI can hang tough, the V twin industry would not be the same without them.

  20. 20 Maytag Nov 18th, 2011 at 9:31 am

    “CCI has had more than 9 lives”

    In a competition with Indian?

  21. 21 C&S Cycle, Inc. Nov 18th, 2011 at 10:18 am

    Mr. KC Cho,

    This may seen pretty vague but I do not wish to rant and rave about CCI. You will just have to read between the lines.

    I for one have had numerous questions regarding certain aspects of what your company is doing, that depending on the answer, would have a positive or negative impact on our business. As of now we have not received any answers. Seems like most at CCI are in the dark with regard to certain aspects of where CCI is going.

    Why don’t you give Cyril a press release that details your plans for CCI and stop all the speculation?

    Respectfully,

    Mike C.
    C&S Cycle, Inc.

  22. 22 The Supreme Team Nov 18th, 2011 at 11:09 am

    I think Holger did a great job bringing the brand back up and exerted his best effort, however when your “team” isn’t paying the vendors…YET AGAIN…it’s tough to stand up with a straight face and tout how proud you are of your company.
    I applaud Holger for getting out while he can. I hear nothing but “stay away from CCI” from all my industry friends….maybe Holger has his ear a bit closer to the ground than we all know.

  23. 23 The Supreme Team Nov 18th, 2011 at 11:16 am

    And Evo Joe…spot on. Holger did all he could do and stood at the forefront…can’t fault the guy for his effort. But again, when you’re right back in the same rut and making the same poor decisions on the back end..well…you know the old adage “Definition of insanity: doing the same thing again and again and expecting different results”

  24. 24 john Nov 18th, 2011 at 11:40 am

    well about time buying the wrong stuff and letting go of the wrong employees and not paying it was the right thing to do will they bring back the right people time will tell

  25. 25 In the Know Nov 18th, 2011 at 11:56 am

    per Mark:

    “Dai Il buys them and hires Holger to turn it around. He implemented some strange (IMO) strategies that seems to seriously kick many of their dealers square in the balls, like selling direct on their website (that was CCI, wasn’t it? Where dealers could set up a “store”, fulfilled by CCI with a hefty price tag attached?).”

    Mark: you are not correct on some of your points. CCI has NEVER sold direct like some of the other distributors who do it & then (worse yet) will not own up to it. The CCI estore is what I think you’re referring to. The dealer pays a small fee to use this service. A retail person surfing the CCI website can select an authorized CCI dealer in their area & purchase a part using an online “shopping cart” entering their credit card & paying regular retail price. CCI fullfills the order at regular dealer price, ships it to the retail customer (free freight depending on the value of the order)generating an invoice from the shop. The dealers (who you say got “kicked in the balls”) take no risk & don’t even touch the merchandise. This is a service to support CCI dealers. Does any other distributor offer this service?

    No one’s perfect but to imply that CCI does not have the dealer network’s best interests in mind is completely false. Think about the various distributor’s return policies, initial buy ins, yearly minimums (and threats to be cut off if you don’t meet them), shipping policies, customer service, etc. CCI has always been extremely supportive of their dealer network.

  26. 26 TPJ Customs Nov 18th, 2011 at 11:57 am

    Sorry to see you go. Thanks for everything you have done for me and the shop. Good luck in the future.

  27. 27 evo joe Nov 18th, 2011 at 12:13 pm

    I can tell you one thing is for certain… although some people here or friends or colleagues go on saying he loved his employees, they (CCI employees) always seem to be left in the dark with everything and anything going on at CCI. True fact!
    I called up my rep at CCI and they had no idea what had happened and were just as shocked to see this whole thing go down, even thought my rep said in all honesty, it was actually for a good thing and for the best I’m sure. Spending someone elses’ money and buying new bikes and cars for himself, lavish home, spending 100K+ on dealer shows without having the money, all the while laying off employees who had been with the company for 5,10,15, 20+ years is NOT ok in my books.

    EVO JOE

  28. 28 Rider2 Nov 18th, 2011 at 1:04 pm

    Despite the fact that CCI has done some (good) stuff for the industry (back in the 90’s), it’s been less than a perfect distributor. They got bailed twice and screwed up twice.

    This “resignation” (riiiiggghhhttt) is no surprise. This is what happens when you bring in low margin products (S&S, Baker – who does an excellent job selling on his own without a distributor, Rinehart etc…), pay no attention to your vendors, lay off employees so you can pay for booths and e-commerce websites, pay your vendors late or actually don’t pay them at all, and spend money in sponsorships, events promotions, parties and poorly conducted marketing plans. Ever wondered why Drag Specialties or Bikers Choice don’t sponsor an AMD show or have a bunch of chicks distributing catalogs CDs in Sturgis? because IT DOESN”T BRING ANY MONEY. It’s not what a distributor is supposed to do. This doesn’t help dealers or the consumers. It helps the ego of the management team and their close friends.

    One might suggest that some people go back to college and re-take the class on ROI and brand development strategies.

    Everybody knows that CCI has been known for having a different relationship with dealers than other distributors. They are/were the cool guys to go hang out with in Daytona or Cinci, big parties, giving away engines, transmissions, trips, flying dealers at their expenses. The times have changed. Again, every wonder why LeMans make vendors pay for their booth at their dealers how or have minimum requirements to become a dealer? BECAUSE THIS BRINGS MONEY.

    Holger did an okay job maintaining a sinking ship for a few years. But the Koreans are not in the business of loosing money so something had to change…. and they did. At least Holger made some of his yellow t-shirts buddies happy for a while.

    Best of luck for the future.

  29. 29 666 Nov 18th, 2011 at 1:17 pm

    It looks like the Koreans are demanding a profit !!!
    Can’t blame them on that

  30. 30 dave Nov 18th, 2011 at 1:22 pm

    I had heard from another blog that Korean investors would not put in any more cash to float business. If this is true…this Ship will sink fast….unfortunately
    I know some great people whom are employees of CCI

  31. 31 john Nov 18th, 2011 at 1:43 pm

    evo joe im with you letting go employees who have been there alone time and hiring new ones and not leting go the one that dont care or dont know about the industry

  32. 32 1550tc Nov 18th, 2011 at 2:47 pm

    the saga continues. CCI has had more than 9 lives

    i think their all used up now

  33. 33 Joe Cree Nov 18th, 2011 at 3:30 pm

    Too bad for CCI. I’m not a huge fan of CCI by any means but this guy seemed like he might be heading in the right direction even though some strategies were a little off to me. Doesn’t matter what you do for a web site, if you keep screwing the dealers things won’t get any better on the bottom line.

  34. 34 steveb Nov 18th, 2011 at 3:36 pm

    Best of luck Holger, I am sure we’ll meet again!

  35. 35 In the Know Nov 18th, 2011 at 3:45 pm

    how was CCI “screwing the dealers”?

  36. 36 evo joe Nov 18th, 2011 at 4:04 pm

    Looks like the manufacturers were promised certain payments for their product, but apparently the $5 million dollars that Holger asked for did not sit too well with dae-il..(cant imagine why??! ) especially since CCI hadn’t met it’s sales goals for quite some time and make it a self sustaining company. Koreans said “sawy, no more money” and thus his great escape (or resignation)

  37. 37 Jim Nov 18th, 2011 at 4:10 pm

    CCI has been behind on payments to their vendors for the last 3 years. Lately it has been not any better. Some vendors are fighting for as little as $1,500. What is going on with CCI? DEALER & VENDORS beware.

  38. 38 Jim Nov 18th, 2011 at 4:20 pm

    CCI was also lying to their dealers by telling them that a vendor was back-ordered on certain parts, when actually CCI was so far behind in payments that the vendor stopping shipping to CCI. I bought the item directly from the vendor. CCI has loss a lot of vendor support.

  39. 39 needtoknowmore Nov 18th, 2011 at 4:21 pm

    asking for 5 mil??? HA!!! try 20 mil per year X 4. can’t meet a goal in 2++ years. reminding employes how they never made a diference and outsourcing al decisions to GmBH and Asia. wonder why no one knew what was going on? because no critical decisions were made in the USA. follow the money… or lack there of. just gues those credit cards couldn’t handle ti any more?

  40. 40 Jim Nov 18th, 2011 at 4:24 pm

    You can not run a business by lying to your customers, employees, and your vendors.

  41. 41 Also in the know Nov 18th, 2011 at 5:19 pm

    All the truth will come out kids. Last time around we actually got our money about 84 days ahead of their BK. Lo and behold…a lawsuit imposed by those who were not paid (read Dae IL) for “preferrential payment”. Best part was the lawsuit was filed on the last day of the statue of limitations, 2 hour before the court closed.

    Nobody offered to return our merchandise for money back…we certainly were not in the know with receiving what we considered normal payments yet they sued vendors (legal extortion as the attorney put it) for FULL amounts of what was paid…so if you gave 100K of product, and got paid for your 100K of product, then they sued you for 100K, yet your product was being sold by Biker’s Garage on Ebay. Go figure.

    Holger…good on you for the attempt and effort and good on you for getting out before the shit hits the fan….again.

  42. 42 cwglide Nov 18th, 2011 at 6:20 pm

    Good Luck to you Holger, You brought to CCI a new fresh approach and change. Sorry to see you leave CCI, must have been a tough decision knowing your passion for CCI. See you down the road!

  43. 43 izadore007 Nov 18th, 2011 at 7:45 pm

    Holger, sounds like he has decided to run for President. Hey, it sounds like he has the blessings of the Motorcycle Community. He sounds like he knows when to enter and when to leave! Look at this Herman Cain, Dood. a total Moron, a terrible Salesman. Doesn’t he know that you can’t fumble and change the subject and then forget what the question is! Oh, I forgot he is not born in United States, well that doesn’t mean that much either. Go Holger! By the way Holger, are you really going to work for Paul Jr. ?

  44. 44 Jason Hallman Nov 18th, 2011 at 9:32 pm

    Sorry, but I gotta chime in here. I have been a CCI dealer since 2003…(I know, I know that is not that long) but…it was during the boom and if a company that has such a cool offering and a great catalog and even friendly helpful sales staff can’t keep a CEO and cant keep their fill rates anywhere near industry standard I think a look needs to be taken at the common denominator. Who (or what) has been the one consistent throughout all of these years? CCI has a great offering but to be honest…unless you have the part in your hand, it is tough to try and sell a part to a customer. God only knows how you all got through it before the internet!

  45. 45 GeoffB Nov 19th, 2011 at 7:26 am

    I worked with Holger at CCI under the same circumstances and with the same end result. I am sure that Holger did his best as it is his passion and he is a great guy.
    Best of luck Holger, it’s just a bump in the road.

  46. 46 Wiskers Nov 19th, 2011 at 8:13 am

    As a CCI dealer it has gotten harder and harder to get anything, and yes that new dealer website is just down right horrible. What concerns me the most is I just released my signature bike bile this summer it was 90% CCI based. Now how and who will warranty these parts, no one! I feel bad for all of us dealers and the employees at CCI that do there job and get nothing in return. My rep was talked into a job, and moved across the country to take that job. I feel for people in that position, miles away from home and now potentially job less. As for Rider2 the yellow shirt comment is bull, unless you have proof of something shut your pie hole. I know several of those guys and most of them do what true brothers should do is help out one another. Most of general America wouldn’t understand what brotherhood means.

  47. 47 Also in the know Nov 19th, 2011 at 9:50 am

    Wiskers….
    Read carefully….Holger is stepping down. You’re flipping out about “who will warranty these parts”…Pretty sure CCI is still in business for now, so the answer would be CCI…not Holger.

  48. 48 Mike Marquart Nov 19th, 2011 at 10:35 am

    Holger is a class act. He built CCI Europe into a major force and took on a serious challenge when he accepted the assignment to turn-around CCI USA. IMO he implemented some good strategies and made some tuff decisions in difficult times. Good luck in all you do. From one of your “yellow shirt brothers”!

  49. 49 is it too little too late Nov 19th, 2011 at 10:54 am

    Holgar Was neither part of the problem or the solution
    he removed himself so far from the daily activities he had no clue
    knowing him I am not sure he could spell motorcycle if he had all the letters and a headstart

    Holgar was more interested in getting his picture in magazines and acting like a biker than running the company.

    When Cerberus oned the company they realized he was not good at the job and sent him back to CCI Europe (a company his mom built)

    this company has deep rooted problems going back 15 or more years”ARROGANCE”

    they need to realize they are not the number one vtwin supplier in fact they are not even 2nd 3rd or 4th
    time to wake up stop spending money like you have it.except on invenory and pay your suppliers or at least talk to them

    And get someone who knows the market to manage the products

    there are still a lot of good people working the sales team cares about the customers and doing the right thing
    it’s everyone else that needs to be cleaned out

    CCI Europe is a well run Company thank goodness he is not going back there

  50. 50 666 Nov 19th, 2011 at 11:14 am

    No matter what happens here lets just hope that the suppliers get paid.. Unfortunately I see a screwing in the works !!!

  51. 51 vote! Nov 19th, 2011 at 12:35 pm

    Oh and Mark, the ONLY reason CCI europe become this “force” you talk about is simply because Cci europe was the only game in town.. well, not anymore. Drag is now there so its only a matter of time because they rule that land.

  52. 52 almost unreal Nov 19th, 2011 at 2:39 pm

    vote! are you so sure?

  53. 53 Rider2 Nov 19th, 2011 at 3:04 pm

    Vote! Agreed 100%… CCI went down after Nace left… reason why the company was working well before? because the management team wasn’t listening to the industry “friends” and constant BS around vendors and pretended friendships. It was about product selection, high margins and dealer programs, not about expensive e-commerce websites that don’t work, trying to sell retail…

    @Wiskers…. I know…. we all know…Take a look at the book….

    All the respect in the world to Holger. He did a great job trying to maintain the company. Vote! is again right… the only reason why CCI is/was successful in Europe is because Drag didn’t want to go there yet. Now that they have a warehouse, people in place and apply the same business model as in the US, they’ll crush them in a few months. CCI Europe relies on CCI USA to live… if the US operations shut down or are cut in half, what do you think CCI Europe is going to do?

    CCI is still a valuable brand/distributor… things just need to change. They haven’t since 2006 when it started going down hill.

  54. 54 666 Nov 19th, 2011 at 3:15 pm

    vote Are you dilusional !!!!! Anyway he stuck the koreans big time. That ain’t going to happen. By the way are you John ???

  55. 55 Jim Nov 19th, 2011 at 4:09 pm

    CCI has not paid companys like S&S why would they sell to CCI Europe

  56. 56 Sluggo Nov 19th, 2011 at 5:15 pm

    Too bad for CCI and Holger. They will both be a thing of the past. goodbye to both. The bed has been made now they both have to sleep in it. One more distributor bites the dust. Holger just didn’t have it to keep the company together so he runs like all the others have. Whatever!

  57. 57 AvonDave Nov 20th, 2011 at 7:39 pm

    Sorry to hear the news. Holger went above and beyond his job description, to the best of his ability, to turn CCI around, and from what I can see he did a fantastic job. Take a vell deserved vacation Holger and come back ready to start a new adventure in the V-Twin industry. Some company will be very lucky to add you to their decision making staff! I am sure we will see you again very soon!

  58. 58 Industry guy Nov 20th, 2011 at 8:44 pm

    Look out CCI Europe. Drag is coming to take over and wipe you off the map. Your shady business tactics will only carry you so far.

  59. 59 Jezza Nov 21st, 2011 at 2:29 am

    Now I know why my Rep has been telling me that parts from Fuelling are on back order, for nearly a year! This situation sucks. Whatever Holger did or didn’t do CCI plays an important role helping smaller low volume dealers get off the ground so they can generate the sort of traffic to justify becoming a Drag dealer. I think the industry needs a distributor like CCI, and hope they can pull it back together. I don’t see Drag Specialties dropping their minimum purchase requirements or yearly sales targets for dealers any time soon!

  60. 60 Marcel Nov 21st, 2011 at 3:34 am

    @ industry guy , drag is over here for some time now but hardly known or seen.
    CCE is not the only player at the Euromarket , there is Motorcycle storehouse and zodiac
    and small but present W&W.
    So to get a solid foot between the door they need more than just the drag name and a shit pile of money.
    The European market is a different ball game as the US market

  61. 61 Michael Lichter Nov 21st, 2011 at 11:52 am

    Custom Chrome has been such a big part of Holger’s life for so many years that I can’t imagine what it is like to leave now, but that being said, I look forward to Holger reappearing in the industry and working with him again. Holger, I wish you the best wherever you land. – Michael

  62. 62 Andy @ Thundercity Nov 21st, 2011 at 12:19 pm

    Real sorry to hear about that. I have met Holger on several occassions and I found him very well informed and very approachable. I am sure that Custom Chromes problems go far deeper than Holger would have had the resources to fix. Wishing him all the best and I’m sure it won’t be long before we see him again.

  63. 63 Nick Nov 22nd, 2011 at 10:20 am

    @industry guy

    You should start thinking USA is not the center of the world … it is for V-twin aftermarket but as Marcel says you are really not aware of what’s going on in Europe.
    CCE has been build by CCI some 10 years ago as a “turn key” buisness when it was time that CCE was full of money (CCI was named “TOM’S”) … but hey … Zodiac, MCS and W&W were already there and are still pushing. Number 1 is certainly now Zodiac.

    Don’t believe that drag will wipe out everybody , they are installed in Germany since nearly 2 years and they are learning the hard way how to do buisness in europe !!!!!!!
    Same with CCI when they arrived with their typical arrogance : they were really thinking that will wipe out everybody in a snap and now look what’s happening

    I whish CCE/CCI will not disapear simply because they were spending (spreading) a lot of money in shows/advertising and in fact everybody was getting a part of the side effect, they were really supporting our industry.

    What CCE does in Europe is the same what CCI does in the US : show off … this was perfect before the crisis … not any longer now. Today spreading money they way they do is the best way to dig your coffin’s hole.

    Anyway … considering the posts Holger seemed to be an honest Boss and as far as I’ve seen him (even as a competitor) he is nice guy … good luck Holger

  64. 64 Industry guy Nov 22nd, 2011 at 8:02 pm

    Guys thank you very much for your perspective.

    I will definitely keep it in mnd.

    It will be interesting to see what will happen in the v twin industry in europe in the next few years.

  65. 65 Coyote Dec 7th, 2011 at 12:16 am

    Having worked with and around CCI for many years I could go onto a variety of goods and bad about specific issues. Reality none of us sat in the tough meetings or had to make the calls so its all water under the bridge.

    As for Holger I judge him to be a solid human being who as a first time CEO (as far as I can tell), took on a huge challenge as Drag has grabbed the distribution space, milked their manufactures for every last penny, and out spent all in the industry to gain that place. Whether you are a Dealer or just a regular Joe customer the one question you need to ask yourself is: ” Will the overall industry be better or worse if CCI fails?”.

    If there is less competition for the Dealers $’s I would want to be in your shoes as Drag will own the rest of your soul, lower service levels, and laugh all the way to the bank. Once the economy turns around I predict that their will be a lot of pent up demand breaking lose and who gets the lions share of that pie will probably be determined by the intensity of the competition. Minimal competition will never help the Dealer.

    I hope Holger the best as I know he does truly care about the industry and that’s what the V-twin market needs.

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