Marketplace Events announced last week that it intends to launch the American International Motorcycle Expo (AIME) in the fall of 2013. The purpose is to serve as the catalyst to bring together the entire two-wheel industry in a single arena that creates a grand stage for motorcycling in the U.S. and North America, while delivering an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. Advanstar, the company behind the multi-city Progressive International Motorcycle Shows, is going to have very serious competition. Marketplace Events operates from 12 offices, with a 100-person staff, and produces some of the most successful and longest-running home shows in the U.S. and Canada.
For its foray into the motorcycle industry with consumer and trade shows, Maketplace Events hired Cycle World Vice President and Publisher Larry Little as its Vice President & General Manager of the Motorcycle Group. Little’s experience is with Advanstar IMS and as Chairman of the Motorcycle Industry Council. AIME Fall 2013 trade and consumer show for the motorcycle industry is timed to align with the annual reveal of new motorcycles, aftermarket products, safety equipment, and accessories to the press, motorcycle dealers, and consumers.