Many things have already been said about the rivalry between the 12th edition of Cincinnati V-Twin Expo by Easyriders (Feb. 4-6) and the inaugural Indianapolis V-Twin dealer Show by Advanstar (Feb. 17-19) to attract exhibitors and visiting dealers.
In this competition for the V-Twin professionals, the V-Twin Expo has decided to keep its former years formula unchanged, arguing on the efficiency of its trade show via testimonials from a few some of its long time exhibitors. The Indianapolis Dealer Expo claims to have attracted some key industry exhibitors by promising them a better return on investment and a wider audience of V-Twin dealers, belonging to both the American and Metric segments of the V-Twin market. New initiative to attract these dealers in Indianapolis is the “Ultimate Bike Show” where dealers will be able to show their custom creations and shine in front of their peers.
All insiders of the industry have an opinion about which of the 2 shows will win this V-Twin trade war, if any… I don’t know for sure more than anybody else in the business, but of course both organizers claim to be very confident. We will know very soon… (to follow…)