Ducati Up For Sale $1.32 Billion.

Investindustrial, the Italian private-equity owner of Ducati is looking to sell the brand this year for up to 1 billion euros ($1.32 billion.) The Bonomi family behind Investindustrial revealed that several strategic suitors in Asia, Europe and the US had expressed an interest in Ducati. Possible buyers would include at least Volkswagen, BMW and the Indian motorcycle group Mahindra. “Ducati is now a perfect company but the further growth it requires needs the support of a world-class industrial partner,” Investindustrial’s chairman Andrea Bonomi . Last November, Ducati chief executive Gabriele Del Torchio said that the Italian manufacturer had raised its share of the markets where it operates around the world to 10.7 percent, up from 8.5 percent in 2010. Covering several market segments, Ducatiโ€™s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.

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12 Responses to “Ducati Up For Sale $1.32 Billion.”


  1. 1 Spencer Feb 14th, 2012 at 9:26 am

    Wow! So, it means that it is again a good time to sell and make a profit on a MC manufacturer.

  2. 2 Woody Feb 14th, 2012 at 3:25 pm

    Was thinking the same thing ๐Ÿ˜‰ Harley can but at top price and sell it to me for a dollar later.

  3. 3 burnout Feb 14th, 2012 at 5:49 pm

    Uh Oh. peace

  4. 4 Rrodent Feb 14th, 2012 at 6:20 pm

    If Harley buys it for a Billion i’ll up the offer to buy Ducati from them for $1.99, but they gotta throw in a t shirt.

  5. 5 Mike Infanzon Feb 15th, 2012 at 8:14 am

    @Rrodent – for a t-shirt you’d have to up the offer to 49.99

  6. 6 Rick Lossner Feb 15th, 2012 at 9:00 am

    come on POLARIS .. if they were to do this, i’d be VERY impressed.

    HD sold off Buell.. they would just f*ck this one up .. lol

  7. 7 Woody Feb 15th, 2012 at 1:13 pm

    OK Rodent, if it’s going to be a fight I’ll go to $100 and TWO tee shirts ๐Ÿ˜‰

  8. 8 cwilliams Feb 15th, 2012 at 2:49 pm

    Interesting you dont see any sportbike manufactures in the hunt.

  9. 9 Luke Feb 16th, 2012 at 1:26 pm

    I would LOVE to see Polaris buy the brand, and really start to bring the Ducatis to the american market. HD could buy them, but it may hurt their brand image.

    Luke
    http://www.enduroarmor.com

  10. 10 Luis Feb 16th, 2012 at 1:53 pm

    Ducati’s followed a boutique model copied from HD. This was done when the “texans” owned them. It’s served them well.

  11. 11 bigalyts Feb 18th, 2012 at 8:17 am

    They Build the New Model that Cyril thought that his Bloggers would appreciate, and that is the Diavel. It is a Dynamite Bike and I was wondering if they were going to set up in Daytona this Year?I know that when Executives start talking prices like this, they will be sold as or Purchased by another Corporate Conglomerate and the Billion Dollar price will be paid in Stock, not real spendable Now Do$$ars!

  12. 12 bigalyts Feb 18th, 2012 at 8:27 am

    One Billion Dollars, Hmmm 1,2,3,4,5,6,7,8,9,10 …………….500……………………..1,000 then 1 0 0 0 0 0 0 of those, that’s alot dough, Jack. Now who with that kind of Money on hand is going to buy a Motorcycle Company that builds so few Motorcycles and does not even represent 1/2 % of the Market?

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