Mark Borodkin, Chief Executive Officer of Saxon Motorcycles is looking for a buyer for his small production custom motorcycle business. Saxon was originally founded in 2004 at the top of the custom choppers craze, trying to offer production motorcycles at a more reasonable price point than the competition. A lack of originality, multiple warranty issues, a very deficient customer service and of course rapidly deteriorating economic conditions obliged the original owners to sell the company.
On september 24, 2009 Saxon Motorcycles was acquired by Mark Borodkin and Tim Gueltzow,with the intention to revamp the company. The plan included first a survey of all current and potential Saxon owners and dealers to find out areas that needed immediate attention to build a positive Saxon experience . Second, the release of several new models built in a new 40,000 sq.ft facility located in Gilbert, Arizona and equipped to build up to 1200 motorcycles a year.
Due to the severity of the recession in the US, Saxon’s management tried to turn to exportation in Canada & Europe but was never very successful at it. In 2010, a tentative to launch a Bagger model designed by Jim Nasi was also aborted. In 2011, despite rumors of financial difficulties, in a letter to my readers CEO Mark Borodkin continued to state that his company was still doing fine despite the fragile economy and made a point to announce his fuel injection options offered on most of his 8 models. Today, discreetly, the management is looking for a buyer. Saxon Motorcycles.