2012 March Revenue Of US Motorcycle Dealers Up 20%. The data comes from ADP Lightspeed, an organism maintaining a database of over 1 billion sales records from motorcycle industry dealers. Every night, over 1400 Lightspeed dealers automatically transmit the day’s Parts, Service and Sales information to a collective database held at the Lightspeed offices Salt Lake City. Sales in March 2012 increased 20% over March 2011. An improving economy, warmer than usual winter temperatures are advanced as the 2 main factors for this surge in revenue. Among the 5 regions studied, the Midwest is where revenue increased the most ($39.5%), the Southern region where sales progressed the less (4.2%)
Virginia State. Motorcycles Can Now Ride Side by Side. Governor Bob McDonnell has signed legislation permitting bikers to ride two abreast in a single driving lane in Virginia. Current State law prohibits motorcyclists from doing that with violators bing charged with reckless driving. The new law will take effect July 1, 2012.
Royal Enfield. Customers Must Wait Six To Nine months To Get Their New Bikes. The 119 year-old Anglo-Indian motorcycle manufacturer with a cult following, can’t make their motorcycles fast enough to meet demand. Royal Enfield sold 74,600 motorcycles in 2011, a 40 percent increase, all made at its 57-year-old factory on India’s southeastern coast. The company is currently pushing sales in Europe and North America and is spending $30 million this fiscal year in a push to double capacity and upgrade manufacturing technology.