Victory Motorcycles Grand Opening Of First Dealership In Beijing China

Woke up this Saturday morning at the same time Cory Ness was emailing me from Beijing, China (population of 19.5 million out of 1.3 billion in the country) the very first pictures of the Grand Opening of the first Victory store in China.

Arlen and Cory participated to the ceremonies and tell me that they sold all their Ness Signature bikes in a couple of hours while a very excited crowd was fighting to buy some Victory gear.

Cory commented that bikers flew from as far as Singapore as well as all over China to meet him and Dad and see the bikes. “Bikers are passionate about American motorcycles as well as our customs”. With taxes, duties and freight, new Victorys are more than double the cost as in the USA, but it doesn’t seem to matter much to Chinese enthusiasts…

What more exciting than an American motorcycle manufacturer drawing such an incredible amount of attention?

Although China, for well known legal and administrative reasons, has the justified reputation to be a very difficult market to penetrate for any foreign company, I have no doubt – nor Arlen or Cory – that Victory should do very well in this country.


27 Responses to “Victory Motorcycles Grand Opening Of First Dealership In Beijing China”

  1. 1 roscoe May 12th, 2012 at 8:43 am

    Way to go Victory!
    1.3 Billion?? Sometimes, I think we here in the USA forget how good we have it. I think I will take a ride out into the hills and farmlands on my Vic and enjoy the scenery today.
    These are “the good old days” enjoy your weekend everyone.

  2. 2 Carter May 12th, 2012 at 9:49 am


  3. 3 Jeff Nicklus May 12th, 2012 at 10:33 am

    Good on you Ness Boys!

    Over & Out,


  4. 4 Lightnin`Larry May 12th, 2012 at 12:16 pm

    Interesting, I’m heading to Beijing in about three weeks on business, maybe I’ll stop by and say Hi.

  5. 5 Brett May 12th, 2012 at 5:29 pm

    LOL!!! I just think it’s funny that when it is reported that Harley is opening in China & India, people here tear them apart & act like everything is going to be built over there.

    However, even when Victory opened up production plants in Mexico & now opens a dealership in China, everyone says how great it is…….

    Could care less anyway, will always have an HD, never will own a Vic. However, as an Indian owner also…just waiting to see what the snowmobile maker does with the Indian brand.

  6. 6 HappyShopping Center May 12th, 2012 at 6:18 pm

    Awesome staff Guys! Keep it Up!

  7. 7 Patrick May 12th, 2012 at 8:00 pm

    Great for Victory, great for Ness. But i read that even Harley has difficulties selling bikes in China. India seems to be much easier.

  8. 8 Kyle May 12th, 2012 at 9:57 pm

    Victory didn’t open a plant in Mexico.
    Polaris did to build 4wheelers.

  9. 9 Matt May 12th, 2012 at 10:27 pm

    Brett, I believe the difference is how much emphasis Harley puts it’s American heritage/roots (accurately or not) into it’s marketing/design and how that message breeds a lot of purists that don’t like the fact that HD is no longer exclusively an American company anymore. Victory advertises the same to a certain extent but the fact that they are an American company isn’t the foundation their brand is built on.

    Patrick, I believe the main purpose of the Harley dealership in China is to sell the brand (as in t-shirts, and souvenirs). Not so much motorcycles.

  10. 10 ray c wheeler May 12th, 2012 at 10:50 pm

    Good job to Arlen, his sons and their families.

    The Ness Team are global ambassadors on a positive note…….

  11. 11 Buck May 13th, 2012 at 3:32 am

    Awesome! I’ll have to check out the dealership! Will be interesting to see how Victory does compared with how Harley has been doing in China.

  12. 12 Hungouver May 13th, 2012 at 7:21 am

    Hey Brett, Victory isn’t in Mexico, it’s the Polaris atv line. And it’s “couldn’t” care less, not could. Ever even ridden a Victory?

  13. 13 Boomer May 13th, 2012 at 12:45 pm

    Victory’s slogan is “Ride One And You Will Own One”. It sure worked on me and I was the biggest HD fan in the world. I still have a Sporty sitting around. 🙂

  14. 14 rumble May 13th, 2012 at 2:41 pm

    It’s tragic how Harley owners think they have to dis Victory…. when will we all just say that we love American bikes and leave it at that? -And ya gotta love that there are at least some products built here in the States that we can sell back to the Chinese, since we buy pretty much everything else from them!

  15. 15 Greg May 13th, 2012 at 5:13 pm

    Maybe Obama should protect American jobs by adopting the following:

    “Although China, for well known legal and administrative reasons, has the justified reputation to be a very difficult market to penetrate for any foreign company….”

  16. 16 Jester May 13th, 2012 at 5:18 pm

    What it has to do with Obama? Even under Bush, China was already the USA biggest lender, where our country borrows most of his money.

  17. 17 Olive oil May 13th, 2012 at 5:19 pm

    Very lucrative market in China. Cash flows freely, in Canada houses are bought by the dozens by chinese buyers over here for a weekend. No bank loans , morgages or such, just cash purchases without any bank involvement . It is truly amazing how much money is sitting in the wings in China. Buying motorcycles is mere pocket change, young chinese kids with beginner licence permits in Canada driving Lambos, Ferraris, BMW, Aston Martins, Audis and Mercedes. I drove a ’53 Dodge when I was that age and thought I was doing well way back then. I would save all week for gas on the weekends, two bucks did it. It’s a different world in China the cash flows freely.

  18. 18 Greg May 13th, 2012 at 7:01 pm

    Jester, Obama can act now. Bush can’t.

  19. 19 BobS May 14th, 2012 at 9:37 pm

    Brett, all Victories are made in Iowa, not Mexico. I’ve not heard ONE complaint about Harley selling bikes in India and China, I heard many complaints about them building bikes in India, and the people making those complaints were just as I’ll informed as you.

  20. 20 Kirkland May 15th, 2012 at 12:37 pm

    Does H-D® China have any tours planned? Boomers will travel to the other half for the same food they can buy here in the U.S., but with bountiful resources the Uighurs(Wee-gurs) @ Lake Baikal offer assorted honeys and fresh-fruit smoothies (w/ (3) vials of Royal Jelly) that would cost 50 bucks here at home. Build a road to it. We’ll come and enjoy traveling in “controlled danger”, which is what boomers live for now and beyond.

  21. 21 Kirkland May 15th, 2012 at 1:05 pm

    “Uighurs are descendants of wolves according to the Uighur creation myth.” As does Italy. Makes you wonder some – folks with Mediterranean features and imagined heritage.
    The Silk Road Tour.

  22. 22 Blackmax May 15th, 2012 at 7:46 pm

    Victory going worldwide and why not ???
    Remember gentlemen it’s called a GLOBAL economy ……
    Beloved H-D is looking for its major bucks market elsewhere (india / China)
    why put down Victory for doing the same exact thing ???
    Only makes sense to me

  23. 23 morpion May 16th, 2012 at 9:10 pm

    will always have a harley,,will never own a victory,,why,,, because a victory with his overhead sound like a jap copy with overhead cam and harley has a real v-twin sound because his push-rod design

  24. 24 BobS May 17th, 2012 at 9:36 am

    Yeah I don’t buy into the “power, handling, comfort…” bs either. The only thing that really matters is that I can sit at stop lights and in front of the bar blipping my throttle feeling like a badass. Oh and pushrods, yeah those are important too. I don’t know why they are important, but I won’t ride a bike with out them ’cause they’re important.
    Just razzin, whatever trips your trigger is cool.

  25. 25 Roadkill May 19th, 2012 at 12:06 pm

    +I’m not so sure Victory could’ve swung any business into China if their slogan had remained its original, “It’s a Free Country. Act like it.” 8^D

    More power to them, though.

    Ride on.
    World’s Highest Mileage Victory

  26. 26 roscoe May 19th, 2012 at 3:22 pm

    How many miles you got on the bike?

  27. 27 hassan_aziz Jun 7th, 2012 at 6:52 pm

    i dont like the fact that they have a shop their. i hope they never open up a plant either. but, in a way there maybe a necessity. they are lowering graduating standards since half the kids cant read when they leave highschool… either way, they will get a prisoner number, or an AR and told to march that way and shoot anything with a beard….. lol,

    we are done.

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Cyril Huze