Harley-Davidson Bar & Shield Logo. Did You Know?

Contrary to popular belief, it’s not in 1903 that the Harley-Davidson “Bar & Shield” logo was created.

It’s only in 1910 that the famed “Bar & Shield” logo is used for the first time. It was trademarked at the U.S. Patent office one year later.

Recently, the licensing of the Harley-Davidson logo and brand for use in other products than those manufactured by the company accounted for about 41 million of Harley-Davidson net revenue. (photo original sign @harley-davidson)

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6 Responses to “Harley-Davidson Bar & Shield Logo. Did You Know?”


  1. 1 Knucklehead May 31st, 2012 at 8:00 am

    I’ve always wondered what percent of a product goes to Harley Davidson.

  2. 2 Matt May 31st, 2012 at 10:23 am

    I wonder what the story is behind the Harley oak leaf logo?

  3. 3 biker64 Jun 1st, 2012 at 7:02 am

    A standard license deal with Harley gives them 15 percent of the wholesale price. You need to pay them a large advance payment before you even start producing the product. The advance is usually so high that you usually just break even after Harley gets their money. Always a great deal for Harley not so good for the licensee

  4. 4 bill Jun 1st, 2012 at 12:00 pm

    Harley Davidson reported revenue of $4.66 billion in 2011 according to their Annual Report. Although $41 million is a lot of money, when you look at the big picture it’s less than 1% (.88% to be exact) of the HD revenue pie.

  5. 5 Georgia Boy Jun 2nd, 2012 at 7:58 am

    bill
    Jun 1st, 2012 at 12:00 pm
    Harley Davidson reported revenue of $4.66 billion in 2011 according to their Annual Report. Although $41 million is a lot of money, when you look at the big picture it’s less than 1% (.88% to be exact) of the HD revenue pie.

    but that’s $41 million at 90-95% profit

    A handful of lawyers on staff to produce and enforce the contracts.

    Everything else is pure gravy on the bottom line

  6. 6 poppymann Jun 7th, 2012 at 12:33 pm

    Actually, the $41M is a lot of money since there is no cost ogf good sold and goes driectly to Operating Income which amounted to $898M. Given that, you’re looking at 4.5% of operating income which is a pretty hefty chunk.

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