A deal has been signed between 20th Century Fox Consumer Products and Bartel’s Harley-Davidson in Marina Del Rey, California for the production of 100 limited edition motorcycles that will retail for about $25,000 each at Harley dealers this fall. Although no details have been given about how these bikes are going to look, it’s not difficult to guess their paint jobs inspired by the logo and strongest images of the TV show and a few “gimmick” accessories like ape hangers, just to make you feel…like you are a riding outlaw. Sons Of Anarchy is now the most-watched TV series in FX’s history among viewers 18-49 with a total average of 5.5 million watching each episode. It was also the number three DVD release among TV shows in 2011.
About to enter its fifth season, FX has already committed to the show through the seventh season, and because the overall audience is expected to grow during the next 2 years, a flurry of licensing deals are being signed in the US & abroad. If at one time you cringed at all the WCC and OCC merchandising, for the holidays be prepared for an invasion of SOA apparel, riding and fighting/boxing gear, die-cast motorcycles, stationary, posters, stickers, trivia games, coffee mugs, etc in a shop near you. Everything to turn your home into a club house to live the life of an outlaw 24/7.
Jeffrey Godsick, president of 20th Century Fox Consumer Products explains: “There are different audiences buying the products. They range from the show’s fan base to people who just like the counter-culture biker attitude to people who are weekend bikers.” Sons Of Anarchy is already a hit in the U.K., Germany, The Netherlands, Australia and New Zealand,