2012 Sturgis Rally. Victory Motorcycles Opening New Downtown Display & Retail Site.

Victory will offer a full week of activities (August 4-11, 2012) in a new location, with group rides, live music, demos, displays of the new 2013 models, a major Victory party, celebrity appearances and much more… Details about Victory activities at Sturgis are listed on the Victory website.  Updates and event coverage will also be featured on the Victory Facebook page.

New Downtown Victory Location Open Aug. 4-11. At intersection of 3rd and Lazelle, the. year-2013 Victory Motorcycles and Indian Motorcycle and apparel will be on display. Daily live entertainment all week on the “Buffalo Chip at Lazelle Street” stage presented by Allstate Motorcycle Insurance. Pepsi and AMP Energy Drink will provide a spot for attendees to relax and enjoy the show. There will also be celebrity appearances including R. Lee Ermey, aka “The Gunny”, and Playboy models, aka “The Bunnies”, plus a Ness Family Reunion for all Ness Signature Series Victory owners on Friday. Parking available.

Indian Motorcycle Special Events. Indian Motorcycle will celebrate its heritage with the debut of a new “Indian Motorcycle Experience” showcasing industry leading style and technical changes through the years. Former racers and famed “Wrecking Crew” members Bill Tuman and Bobby Hill will meet fans of the brand on Tuesday August 7th. Celebrating his induction to the AMA Hall of Fame, Ed Kretz Jr., a former AMA Grand National Champion from the 1950’s and 1960’s, will appear at the Indian Motorcycle display. (He is the son of Ed “Iron Man” Kretz, winner of the inaugural Daytona 200 in 1937)

Victory Demo Rides, Aug. 4-11. Victory will provide demo rides on the new 2013 Victory models Saturday through Saturday, August 4-11, from 9 a.m.-5 p.m. daily. Victory Demo Rides start and end at the special rally demo site at Hersruds Chevrolet at I-90 Exit 30, just southwest of the interstate exit. Demo riders are automatically registered for the chance to win a GoPro® camera, which will be given away daily. In addition, a special GoPro® camera bike team will accompany each demo ride to take free downloadable souvenir snapshots.

Victory Owners Ride & Party, Aug. 9. The annual Victory Owners Ride & Party at Sturgis will be held Thursday, August 9. The ride will take Victory Riders to the Legendary Buffalo Chip, home of “The best party anywhere” for the Victory Owners Party, which is exclusively for Victory Riders. The starting times and location of the ride and party will be announced soon through the Victory Motorcycles Facebook page. Victory Riders must register online in advance for the ride and party by visiting Victory At Sturgis. www.victoryatsturgis.com.

Rice Victory Welcomes Victory Riders. Rice Victory, the Black Hills Victory dealer, invites Victory Riders to stop in during the Sturgis rally. Victory service, parts, accessories and apparel will be available during special extended rally hours, and there will be food and merchandise give-aways throughout the week. Several Victory Riders traditionally meet at the dealership for a group ride to the starting point of the Victory Owners Ride. Departure time of the ride from Rice Victory will be announced shortly. Rice Victory (www.ricehondasuzuki.com) is located at 301 Cambell St., Rapid City, SD 57701, phone: 605-342-2242.

Victory Sponsors The Legends Ride. Victory will once again sponsor the Legends Ride Charity Event. The fifth annual Legends Ride, scheduled for Monday August 8, will take participants on a ride from downtown Deadwood, throughout the Black Hills to the Sturgis Buffalo Chip for a reception, catered meal, auction, and double headlining concert by Journey and Loverboy. 100% of rider contributions go to support. Proceeds from the event support the Black Hills Special Olympics and the Sturgis Motorcycle Museum.

9 Responses to “2012 Sturgis Rally. Victory Motorcycles Opening New Downtown Display & Retail Site.”

  1. 1 Highrider Jun 23rd, 2012 at 10:23 am

    This is nice, any Tshirts or trickets for sale Victory?

  2. 2 Rodent Jun 23rd, 2012 at 6:18 pm

    Ain’t it true that most Victory riders are ex Harley owners? I’ve never met a virgin whose first bike was a Victory! That said I hope Polaris does something righteous with the Indian brand. Not like all the previous losers starting with Wanye Bachman in Albuquerque so many years ago.

  3. 3 HockeyPucker Jun 24th, 2012 at 1:09 pm

    I think your right Rodent, I wonder why somone would switch from Harley to Victory? Maybe they got tired of having to replace Starter Clutches, Stators, Primary Chain Tensioners, Cam Plate Assemblies, etc. or maybe it’s because Victory has better Brakes, Suspension, Engine, Ergonomics Etc. I’m not sure but I think that the best thing Harley has going for it is that it’s Legandary Heritage and Mystic makes people overlook its shortcomings. I Did.
    WARNING! Harley better start building a better Motorcycle or they are going to loose ground to the competition.

  4. 4 BobS Jun 24th, 2012 at 6:32 pm

    I know a lot of fellow Victory riders, including some whose first bike was a Vic. I have no idea if they were or are virgins, that’s none of my business. Of those that owned other bikes previously some came from other brands, but a lot come from Harley. Of course most Harley riders I know started out on something else too. So the point of the question was???

  5. 5 Robert Pandya Jun 26th, 2012 at 12:36 am

    There will be a new collection of shirts and stuff for sale at the display. We have made some big investments in that department recently. Got some great entertainment planned for that area as well – looking forward to making some new friends out there and going on some great long rides too.

    Robert Pandya
    External Relations
    Victory Motorcycles

  6. 6 Wolf Dieter Sowade Jun 26th, 2012 at 6:27 am

    Hi Guys

    Being the Victory Dealer for Cape Town, South Africa, you’re a bit far away to pop over but I think that 2013 may be the year in which we need to pay Sturgis etc. a visit.

    If anyone on your side is up to it, they can of course join us for the FIRST EVER VIctory Rally to be held in South Africa from 20 to 24 September 2012. Check it out at http://www.camdeboorally.co.za

    Victory Regards


  7. 7 BobS Jun 26th, 2012 at 5:04 pm

    A Victory rally in South Africa…now THAT would be COOL!

  8. 8 BlkBkr Jun 30th, 2012 at 9:09 am

    Is that a new Victory logo I see on the Victory tent?

  9. 9 Carl Edeburn Jul 13th, 2012 at 1:44 pm

    I would like to pass this message along to Robert Pandya, External Relations (or the appropriate party). Could you please forward this email?
    My name is Dr. Carl Edeburn. I am a rider, having clocked over 200,000 miles touring the US. I am also a retired university professor (SDakState Univ.) and along with professional books on leadership and management, I am the author of “Sturgis; The Story of the Rally”. You can check on my publications by Googling my name in quotes. I am a personal friend of Ed Youngblood, Bobby Hill, Bill Tuman, Butch Baer and Ed Kretz Jr. and many other famous riders. The fellows listed above would be glad to vouch for me I think.
    In August 2002 when I was working at the Indian Marketing “Set Up” at Sturgis; signing my new Sturgis book (along with two Indian racers who were being inducted into the Sturgis Hall of Fame) I was approached by the CEO of the Indian (from Gilroy CA) who asked me if I could do a book on the lives of the Indian Racers who had dominated Class C Racing 1934-1953. His Idea was to give each purchaser of a “New Indian Motocycle” a copy of the book so as to make them aware of Indian’s Rich Heritage.
    Of course the Gilroy Plant closed 2 months later and my partially finished manuscript was placed on hold. Later at the Antique Motorcycle meet at Davenport Iowa, both Bobby Hill and Bill Tuman encouraged me to continue in the pursuit of this effort. I completed a manuscript by 2006 and in January 2007 I had a temporary agreement with Motorbooks International to begin a process of editing and fomatting the book in March-April. At that time they called me and told me that they were no longer interested. I still have the manuscript (along with dozens of pictures)and would be interested in visiting with you about working out an arrangement to follow through on the original plan established by the CEO of the Gilroy plant. I would like to email you “The Author’s Forward” which will spell out the rationale and purpose of the book, but space here is limited. I live at 421 17th Ave. South in Brookings SD 57006; and my phone number is 605 692 2700. Cell is 605 690 6370. Hoping to send you the Author’s Forward” by Email. My email address is Dimensions5@mchsi.com. Sincerely, Carl Edeburn.

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Cyril Huze