Victory will offer a full week of activities (August 4-11, 2012) in a new location, with group rides, live music, demos, displays of the new 2013 models, a major Victory party, celebrity appearances and much more… Details about Victory activities at Sturgis are listed on the Victory website. Updates and event coverage will also be featured on the Victory Facebook page.
New Downtown Victory Location Open Aug. 4-11. At intersection of 3rd and Lazelle, the. year-2013 Victory Motorcycles and Indian Motorcycle and apparel will be on display. Daily live entertainment all week on the “Buffalo Chip at Lazelle Street” stage presented by Allstate Motorcycle Insurance. Pepsi and AMP Energy Drink will provide a spot for attendees to relax and enjoy the show. There will also be celebrity appearances including R. Lee Ermey, aka “The Gunny”, and Playboy models, aka “The Bunnies”, plus a Ness Family Reunion for all Ness Signature Series Victory owners on Friday. Parking available.
Indian Motorcycle Special Events. Indian Motorcycle will celebrate its heritage with the debut of a new “Indian Motorcycle Experience” showcasing industry leading style and technical changes through the years. Former racers and famed “Wrecking Crew” members Bill Tuman and Bobby Hill will meet fans of the brand on Tuesday August 7th. Celebrating his induction to the AMA Hall of Fame, Ed Kretz Jr., a former AMA Grand National Champion from the 1950’s and 1960’s, will appear at the Indian Motorcycle display. (He is the son of Ed “Iron Man” Kretz, winner of the inaugural Daytona 200 in 1937)
Victory Demo Rides, Aug. 4-11. Victory will provide demo rides on the new 2013 Victory models Saturday through Saturday, August 4-11, from 9 a.m.-5 p.m. daily. Victory Demo Rides start and end at the special rally demo site at Hersruds Chevrolet at I-90 Exit 30, just southwest of the interstate exit. Demo riders are automatically registered for the chance to win a GoPro® camera, which will be given away daily. In addition, a special GoPro® camera bike team will accompany each demo ride to take free downloadable souvenir snapshots.
Victory Owners Ride & Party, Aug. 9. The annual Victory Owners Ride & Party at Sturgis will be held Thursday, August 9. The ride will take Victory Riders to the Legendary Buffalo Chip, home of “The best party anywhere” for the Victory Owners Party, which is exclusively for Victory Riders. The starting times and location of the ride and party will be announced soon through the Victory Motorcycles Facebook page. Victory Riders must register online in advance for the ride and party by visiting Victory At Sturgis. www.victoryatsturgis.com.
Rice Victory Welcomes Victory Riders. Rice Victory, the Black Hills Victory dealer, invites Victory Riders to stop in during the Sturgis rally. Victory service, parts, accessories and apparel will be available during special extended rally hours, and there will be food and merchandise give-aways throughout the week. Several Victory Riders traditionally meet at the dealership for a group ride to the starting point of the Victory Owners Ride. Departure time of the ride from Rice Victory will be announced shortly. Rice Victory (www.ricehondasuzuki.com) is located at 301 Cambell St., Rapid City, SD 57701, phone: 605-342-2242.
Victory Sponsors The Legends Ride. Victory will once again sponsor the Legends Ride Charity Event. The fifth annual Legends Ride, scheduled for Monday August 8, will take participants on a ride from downtown Deadwood, throughout the Black Hills to the Sturgis Buffalo Chip for a reception, catered meal, auction, and double headlining concert by Journey and Loverboy. 100% of rider contributions go to support. Proceeds from the event support the Black Hills Special Olympics and the Sturgis Motorcycle Museum.