Yesterday Monday August 6 was the first official day of the Black Hills Rally, and it’s now a tradition to kick it off with the annual Legends Ride, a premier charity event taking an array of celebrities, artists, builders, industry insiders and fellow riders from around the globe on this 55-mile scenic Black Hills ride from the Silverado Franklin Gaming and hotel complex in historic Deadwood, SD to the world famous Sturgis Buffalo Chip. Entering its 5th year, The Legends Ride has raised over $200,000 for local charities and this year’s contributions will again benefit local Black Hills Charities, including the Sturgis Motorcycle Museum & Hall of Fame and the Black Hills Special Olympics.
This year, celebrities such as famed guitarist Neal Schon from the rock band Journey, legendary motorcycle daredevil Robbie Knievel and iconic custom motorcycle builders Arlen, Cory and Zack Ness joined several hundreds of riders in supporting the charity event. Outside the Franklin Silverato hotel, a brand new customized black bus bought with the money raised during last year’s Legends Ride was exhibited for the first time. In it 18 kids expressed their joy knowing that now they will never miss a mean of transportation to travel to training and competition.
After the ride and catered reception, at 10 p.m. Neal Schon and Journey took the main stage of the Buffalo Chip to unleash their hits such as “Wheel In the Sky,” “Anyway You Want It” and “Don’t Stop Believing” on the Chip crowd.