Two groups of Harley-Davidson motorcycle riders set off Aug. 3 to explore opposite corners of the globe, tracing routes across the American West and the Tibetan Plateau of China. The adventures kick off a year-long celebration of Harley-Davidson’s 110th Anniversary, and for the first time the iconic American brand is inviting everyone to ride along through social media. “Our 110th Anniversary year started Aug. 4] with journeys on two continents, the first with a group of riders who’ve never before experienced the adventure of Sturgis, and the other is on the opposite side of the world with a group of enthusiasts riding in China across the Tibetan Plateau,” explained CMO Mark-Hans Richer.
Participants of both rides will tell their stories of discovery and exploration in real time through social media on H-D’s new 110th Anniversary Website, www.h-d.com/110.” The Harley-Davidson 110th Anniversary Experience Website will remain live through 2013 and will be powered by content from official Harley-Davidson events, as well as by fans from around the world.”
Harley-Davidson’s official 110th Anniversary events begin at the Harley-Davidson Museum’s Bike Night in Milwaukee Aug. 30 and continues at European Bike Week in Faaker See, Austria, Sept. 4-9. The official Harley-Davidson Anniversary Celebrations will be held in Rome, June 13-16, 2013, and in Milwaukee, Aug. 29-Sept. 1, 2013. More information and additional details will be announced Aug. 20.