Interbrand just released its famous and very respected annual study ranking the most valuable international brands. In 2012, Harley-Davidson climbed 3 ranks, occupying the 96th position. Most valuable brand in the world is Coca-Cola, followed by Apple, IBM, Google and Microsoft in 5th place.
Interbrand’s methodology looks at the ongoing investment and management of the brand as a business asset. It takes into account all the many ways in which a brand touches and benefits its organization, from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment: 1- The financial performance of the branded products or services. 2- The role of brand in the purchase decision process. 3- The strength of the brand
I thought apple was the most important and valuable brand.
Harl. Not when you have every McDonalds in the world selling you a Coke and fries at nearly every purchase… McDonalds single handidly wrote the book on “Up-selling”.
Ouch.
Harl. Apple is the world’s most valuable company, not brand.
Let’s rank them by how many people get tatttoos of the symbol on thier bodies ???
Guess which one would win, “Hands Down’ !!!!!
Interbrand is a for profit entity. Coincidentally, many of their clients find their way onto that list. Hmmm.
Blackmax.,.Why would any reasonable person tattoo anything on their body? I suppose you also have a tattoo of a good single malt scotch brand on there some where also? and maybe an Apple with a bite out of it on your forehead !
SSDD; David
More Stupid human tricks played by the unintelligent.
“Tattooing this body would be like putting a bumper sticker on a Ferrari”
This study seems about right for an “all things considered” view but I do remember reading a study (a few years back) that found the HD brand was the top brand for consumers to have strong feelings about one way or another with Microsoft and Apple at 2 and 3.
What is weird is that while I sit here and scoff at some of the brands…I am drinking a Coke (literally as I type this) and reading the blog on my MacBook Pro and checking texts on my Iphone. Hell, I may as well just go to Disney tonight!
Steelchoppin
You must be staying at a Holiday Inn express.
* Just to think HD was number 50 a few years back
in north america iam sure ebay should be a lot higher