100 Best Global Brands Of 2012. Harley-Davidson Ranks 96. Up 3 Places.

Interbrand just released its famous and very respected annual study ranking the most valuable international brands. In 2012, Harley-Davidson climbed 3 ranks, occupying the 96th position. Most valuable brand in the world is Coca-Cola, followed by Apple, IBM, Google and Microsoft in 5th place.

Interbrand’s methodology looks at the ongoing investment and management of the brand as a business asset. It takes into account all the many ways in which a brand touches and benefits its organization, from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment: 1- The financial performance of the branded products or services. 2- The role of brand in the purchase decision process. 3- The strength of the brand

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12 Responses to “100 Best Global Brands Of 2012. Harley-Davidson Ranks 96. Up 3 Places.”


  1. 1 Harl Oct 5th, 2012 at 9:19 am

    I thought apple was the most important and valuable brand.

  2. 2 Faar V Oct 5th, 2012 at 10:17 am

    Harl. Not when you have every McDonalds in the world selling you a Coke and fries at nearly every purchase… McDonalds single handidly wrote the book on “Up-selling”.

  3. 3 Matt Oct 5th, 2012 at 10:17 am

    Ouch.

  4. 4 Matt Oct 5th, 2012 at 10:21 am

    Harl. Apple is the world’s most valuable company, not brand.

  5. 5 Blackmax Oct 5th, 2012 at 4:18 pm

    Let’s rank them by how many people get tatttoos of the symbol on thier bodies ???
    Guess which one would win, “Hands Down’ !!!!!

  6. 6 Brand this Oct 5th, 2012 at 4:22 pm

    Interbrand is a for profit entity. Coincidentally, many of their clients find their way onto that list. Hmmm.

  7. 7 David Oct 5th, 2012 at 4:26 pm

    Blackmax.,.Why would any reasonable person tattoo anything on their body? I suppose you also have a tattoo of a good single malt scotch brand on there some where also? and maybe an Apple with a bite out of it on your forehead !

    SSDD; David
    More Stupid human tricks played by the unintelligent.

  8. 8 BobS Oct 5th, 2012 at 9:06 pm

    “Tattooing this body would be like putting a bumper sticker on a Ferrari”

  9. 9 Flying Piston Oct 7th, 2012 at 3:19 am

    This study seems about right for an “all things considered” view but I do remember reading a study (a few years back) that found the HD brand was the top brand for consumers to have strong feelings about one way or another with Microsoft and Apple at 2 and 3.

  10. 10 Steelchoppin Oct 8th, 2012 at 11:25 am

    What is weird is that while I sit here and scoff at some of the brands…I am drinking a Coke (literally as I type this) and reading the blog on my MacBook Pro and checking texts on my Iphone. Hell, I may as well just go to Disney tonight!

  11. 11 fuji Oct 8th, 2012 at 8:12 pm

    Steelchoppin

    You must be staying at a Holiday Inn express.

    * Just to think HD was number 50 a few years back

  12. 12 1550tc Oct 9th, 2012 at 12:03 pm

    in north america iam sure ebay should be a lot higher

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