Human Motorcycles For 2013 IMS Advertising Campaign

At first glance you see a beautiful woman riding a motorcycle, then you look closely. These  motorcycles have been created out of naked men and women and not one piece of clothing is being worn. The rider is not wearing any clothes, she is totally naked and painted. The motorcycle’s wheels, seat, frame and body is also made out of painted naked humans. In today’s congested world of advertising, everyone is trying to stand out and this unique creative ad campaign is going to make people “look closely!”
San Diego-based i.d.e.a. advertising agency created this advertising campaign for the Progressive International Motorcycle Shows 13 city nationwide show tour. The agency worked with professional San-Francisco-based Body Painter Trina Merry and a group of highly flexible and naked uninhibited models painted such a way that their bodies mimic motorcycle parts. (all photography copyright Juan Moreno courtesy to Cyril Huze)

Fast facts about the shoot:

• The models at the shoot were dancers, yoga instructors, aerialists and circus performers
• Number of hours each bike shot took from beginning to end:
◦ Harley: 15 hours
◦ Ducati: 18 hours
◦ KTM: 13.5 hours
• Number of air brushers on set: 8
• Number of massage therapists on set: 2
• Maximum amount of time a motorcycle pose was held: 2 minutes
• Minimum: less than 10 seconds
• Hours of behind-the-scenes video footage: 30

After the jump, watch the behind the scenes video on the making of “Human Motorcycles”

19 Responses to “Human Motorcycles For 2013 IMS Advertising Campaign”

  1. 1 Ryan Oct 12th, 2012 at 9:43 am

    Wow, wow…

  2. 2 Shifter Oct 12th, 2012 at 10:50 am

    The riders had the easy part. 2 massage therapists on the set, you bet!

  3. 3 Greeko Oct 12th, 2012 at 10:53 am

    Just looking I have cramps.

  4. 4 Steve The Producer Johann Oct 12th, 2012 at 4:45 pm

    Looks like someone in the advertising department visited Cirque Du Soliel and thought wow we could do something like this for our next IMS posters.

  5. 5 BadMonkeyMW Oct 12th, 2012 at 7:45 pm

    I could be mistaken, but I believe those young ladies aren’t wearing any clothes……

  6. 6 invincimom Oct 12th, 2012 at 11:57 pm

    um… the descriptions are correct except for one tiny detail. The riders are not completely naked… they are wearing boots.

  7. 7 RUB Oct 13th, 2012 at 4:58 am

    whats the point ?

  8. 8 Martin Twofeather Oct 13th, 2012 at 1:26 pm

    Grate job Cyril….

  9. 9 sollis Oct 13th, 2012 at 1:28 pm

    That’s cool

  10. 10 BT Oct 13th, 2012 at 2:10 pm

    That’s the first sport bike I have ever liked.

  11. 11 MDSPHOTO Oct 13th, 2012 at 5:01 pm

    Love this stuff. If you like this check out the photographer Howard Schatz he has done a ton of photography utilizing body painted models.

  12. 12 fuji Oct 13th, 2012 at 5:09 pm

    Doesn’t anyone recognize Arin Bates or know who she is, as on TV most every week. “Speed channel ” plus other networks giving updates and interviews.

  13. 13 Iron Horse Oct 14th, 2012 at 9:15 am

    Kinda cool stuff…just glad I’m not the guy getting his junk used for a foot peg.

  14. 14 Scoutkirby Oct 14th, 2012 at 2:01 pm

    WOW I’m not one for motorcycles, I’m more for the art of things, and THIS is impressive. Taking human bodies and forming vehicles, in this case, motorcycles, is creative, unique, and the way it was done was beautiful!

    The junk as a footpeg thing DOES look pretty painful though, someone get this guy some ibuprofen!

  15. 15 Шины Oct 14th, 2012 at 4:21 pm

    Ha. Creatively happened. girls what is necessary

  16. 16 DJ Eyges Oct 15th, 2012 at 9:58 am

    Fantastic work! Everyone involved in this project deserves a high round of applause for their efforts, skills and imagination. Well done! Thank you for sharing this!

  17. 17 The Supreme Team Oct 15th, 2012 at 11:15 am

    What a concept. Great idea and very creative! Wish I’d thought of this.

  18. 18 Blackmax Oct 15th, 2012 at 5:43 pm

    Very, very nice …..
    Exceptional concept, fantastic execution
    The fact that they’re semi-nude doesn’t hurt either

  19. 19 Leesure Oct 16th, 2012 at 6:26 pm

    Erin covers Supercross. She looks great in paint! Hope they do posters. See ya at the shows.

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Cyril Huze