AIMExpo added significantly to its strong foundation with today’s major announcement of the signing of a formal agreement between Marketplace Events (MPE) and the Italian Trade Commission (ITC) at the opening day of Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA) 2013 in Milan, Italy.
The new partnership positions the ITC as MPE’s sales agent to Italian powersports companies who market to America and seek to establish and strengthen essential connections by exhibiting at next October’s AIMExpo in Orlando, Fla. In turn, AIMExpo will showcase Italian products to the North American marketplace by working with ITC’s Los Angeles office to create an “Italian Pavilion” at the inaugural show.
“It makes every sense to announce our collaboration today at EICMA, as EICMA has very much been the inspiration for AIMExpo from day one,” said Larry Little, Vice President & General Manager of MPE’s Motorcycle Group. “The agreement with ITC to showcase AIMExpo to Italian industry is as exciting as the creation of the Italian Pavilion at AIMExpo to showcase Italian product to U.S. retailers and consumers. The American consumer has a clear appreciation for Italian design, evident in the style and beauty of Italian motorcycles and related gear which will be on full display at the Italian Pavilion.”
The ITC is the government agency that promotes the internationalization of Italian companies all over the world with offices in 80 countries and more that 1,000 events per year. Riccardo Maria Monti, Chairman of the Italian Trade Commission, commented on the partnership.
“In the aftermath of 2008, many Italian companies suffered with the decrease of the U.S. market, with 2009 reaching a modern-era historical minimum of exported Italian motorcycles and parts to America,” explained Bocchi. “Signs of recovery came slowly in 2010, and improved again in 2011. Motorcycle industry exports for 2012 are on track to be more than triple that of the low point, and moving forward, AIMExpo is perfectly timed to boost Italian motorcycle trade in the U.S. to even greater gains.”
Mike Webster, President of MPE’s Trade Show Division commented, “many years ago, I worked with the ITC to create the first Italian Pavilion in America. It is rewarding to reunite with the ITC, especially now with Carlo Bocchi of the Los Angeles office, to work together to bring this tremendous exhibition of Italian artisanship back to America. We’re thrilled that the ITC and EICMA/ANCMA both view AIMExpo as their show of choice in North American for Italian industry. I am especially delighted to welcome the Italian Pavilion back to America!”
About American International Motorcycle Expo. AIMExpo will be held on October 16-20, 2013 at the Orange County Convention Center in Orlando, Fla. The American International Motorcycle Expo’s purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important