The Specialty Equipment Market Association (SEMA) announced it has finalized an agreement to purchase the International Motorsports Industry Show (IMIS), the racing trade show that has been held annually in Indianapolis since 2009. The IMIS will be consolidated with the Performance Racing Industry (PRI) Trade Show, which returns to Indianapolis for 2013 and beyond. The 2013 PRI Trade Show will occupy the entire Indiana Convention Center in Indianapolis, with Thursday, Friday, and Saturday Show days, December 12-14, 2013. The acquisition unifies the racing industry’s two trade shows into one, creating the opportunity for exhibitors and buyers to do business in a single location.
“The racing industry needed to have just one motorsports trade show in the U.S. I’m proud to say we’ve accomplished that,” said Scooter Brothers, SEMA chairman of the Board of Directors. “We have all worked toward a common goal, and have succeeded on behalf of the industry. To have a single home for the racing trade show is clearly the best thing for the industry, and working together with Chris Paulsen (co-founder of IMIS), we got it done.” Both the PRI and IMIS trade shows will take place as scheduled for 2012. The PRI Trade Show will be held November 29–December 1, in Orlando. The IMIS will be held December 6–8, in Indianapolis. The IMIS transaction is set to close in December 2012.
“We formed IMIS in 2009 to bring a hardcore racing trade show back to Indianapolis,” Paulsen said. “We grew a lot faster than we ever could have dreamed of and we couldn’t be happier that a hardcore racing trade show will remain in Indianapolis for years to come. SEMA will be great stewards of the hardcore racing industry and I couldn’t be more pleased that Indianapolis will remain the center of motorsports both on and off the track.”
ABOUT SEMA: Founded in 1963, the SEMA trade association provides services and resources to businesses in the automotive specialty equipment industry. Members include manufacturers, distributors, retailers and marketers of products that enhance the styling and functionality of cars, trucks and SUVs. In addition to producing the premier automotive accessories trade show, where more than 100,000 individuals come to do business, SEMA offers education, research and several publications specifically targeted to the industry. The association also represents its members with a legislative advocacy group. SEMA acquired PRI in March, 2012.
ABOUT PRI: The Performance Racing Industry (PRI) serves the racing industry through the PRI trade show and the PRI Magazine. With more than 1,000 companies exhibiting at the annual trade show, the event is the world’s largest auto racing trade show and the gateway to the worldwide racing marketplace. The monthly magazine complements the show with issues between 130-380+ pages and is recognized as the “voice of the racing marketplace.” PRI was purchased by SEMA in March, 2012.