Although sales of heavy cruisers motorcycles started to bottom out in 2011, with sales up about 1.5% until 3rd quarter of 2012, Harley-Davidson dealership network continues its consolidation started in 2008. Another example is Rossmeyer’s Harley-Davidson closing its store in Fort Lauderdale at 2871 North Federal Highway and regrouping in its other larger store at 201 International Parkway in Sunrise, Florida.
The store will close at the end of the year with only some employees transferred to the Sunrise location. Rossmeyer’s Harley-Davidson Sunrise is 64,000 sq. ft and employs about 55 people. The Rossmeyer group shut down another Pompano Beach, Florida store on Interstate 95 in 2010 and later sold the real estate.