Motus Motorcycles Expects To deliver Its First Production Bikes In The USA This Summer. The Birmingham company said it’s ready for testing and certification and is organizing a promotional tour that will include demonstration rides at dealers. Its 165-horsepower MST-T touring bike was named motorcycle of the year last year by Motorcyclist magazine and is expected to sell for $30,975, and the MST-R for $36,975. Motus has dealer agreements with 14 motorcycle dealers in 11 states and intends to add several more before the launch.
Ural Sidecar Motorcycles Posted A Record Year For sales. Two consecutive years of growth in 2010 and 2011 set the company on track to see 30+% growth in 2012 surpassing the record set in 2006 prior to the global financial crisis. “We fell really hard in 2009, maybe harder than others in the industry. So it’s very reaffirming to surpass our biggest number. Next year’s goal is the same, “30% sales growth or die trying” says Madina Merzhoeva, VP of the company’s North American distribution. The company attributes its success to an ability to connect with today’s outdoor and adventure enthusiasts. Ural’s year-end limited edition releases have been key contributors to Q4 sales numbers. n the US, a consolidation and relocation of the parts department lead to tighter inventory control and quicker delivery times to dealers.
The Mission Marketing Group Wins Harley-Davidson As client For Europe And UK. The Mission Marketing Group said its creative agency Big will be tasked with helping to drive sales for Harley-Davidson across the UK and Europe, while growing the brand. As well as heading up marketing, the agency will also lead creative and design work on a “global literature project” which will help launch the brand’s new motorcycle range in 2014.
Former Custom Chrome VP Joins Biker’s Choice. Biker’s Choice announces that Gerry Bruce has been named regional sales manager for the American V-twin/Harley-Davidson PG&A distributor. Bruce was vice president of operations at Custom Chrome. “Gerry brings with him a balance of passion and knowledge of the market that we’re confident will take us to the next level” said Charlie Hadayia, director of business development at Biker’s Choice.