Fast Motorcycle Industry News

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Motus Motorcycles Expects To deliver Its First Production Bikes In The USA This Summer. The Birmingham company said it’s ready for testing and certification and is organizing a promotional tour that will include demonstration rides at dealers. Its 165-horsepower MST-T touring bike was named motorcycle of the year last year by Motorcyclist magazine and is expected to sell for $30,975, and the MST-R for $36,975. Motus has dealer agreements with 14 motorcycle dealers in 11 states and intends to add several more before the launch.

Ural Sidecar Motorcycles Posted A Record Year For sales. Two consecutive years of growth in 2010 and 2011 set the company on track to see 30+% growth in 2012 surpassing the record set in 2006 prior to the global financial crisis. “We fell really hard in 2009, maybe harder than others in the industry. So it’s very reaffirming to surpass our biggest number. Next year’s goal is the same, “30% sales growth or die trying” says Madina Merzhoeva, VP of the company’s North American distribution. The company attributes its success to an ability to connect with today’s outdoor and adventure enthusiasts. Ural’s year-end limited edition releases have been key contributors to Q4 sales numbers. n the US, a consolidation and relocation of the parts department lead to tighter inventory control and quicker delivery times to dealers.

The Mission Marketing Group Wins Harley-Davidson As client For Europe And UK.  The Mission Marketing Group said its creative agency Big will be tasked with helping to drive sales for Harley-Davidson across the UK and Europe, while growing the brand. As well as heading up marketing, the agency will also lead creative and design work on a “global literature project” which will help launch the brand’s new motorcycle range in 2014.

Former Custom Chrome VP Joins Biker’s Choice. Biker’s Choice announces that Gerry Bruce has been named regional sales manager for the American V-twin/Harley-Davidson PG&A distributor. Bruce was vice president of operations at Custom Chrome. “Gerry brings with him a balance of passion and knowledge of the market that we’re confident will take us to the next level” said Charlie Hadayia, director of business development at Biker’s Choice.

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6 Responses to “Fast Motorcycle Industry News”


  1. 1 GuitarSlinger Jan 30th, 2013 at 9:25 am

    Two thumbs up for the Motus news : and here’s hoping !

    And another two thumbs up for Ural .Good to see more folks are catching on as to what a hoot those sidehacks can be ;-)

  2. 2 fuji Jan 30th, 2013 at 11:41 am

    My understanding is that Motus is selling a crate engine for less than eleven grand

  3. 3 Kirk Perry Jan 30th, 2013 at 2:07 pm

    “So it’s very reaffirming to surpass our biggest number. Next year’s goal is the same, “30% sales growth or die trying” says Madina Merzhoeva, VP of the company’s North American distribution. The company attributes its success to an ability to connect with today’s outdoor and adventure enthusiasts”.
    •••••••••••••••••••••••••••••••••••••••••••••
    Not whispered to me directly by William S., but the phrase that snuck & stuck between my planes of telepathy were address to this problem – and I feel sure it was Arthur who said, “Dig your well at it’s the deepest resource”…. when referring to motorcycle sale’s cash cow. That target group of people we know were farmers, because they had cash money and lived far apart over a wide territory.

    Imo, Ural needs to participate their side-hack in a series of visual aids, where the operation of the entire hack, down to changing a flat tire, is the backdrop for something else going on, that is not base on, but IS supported by, the Ural®.

  4. 4 Kirk Perry Jan 30th, 2013 at 2:26 pm

    Con permiso.

    Correction:
    “Dig your well at it’s deepest resource”…. when referring to motorcycle sale’s cash cow.

    “…that is not based on, but IS supported by, the Ural®.
    •••••••••••••••••••••••••••••••••••••••••••••••••••
    Addition:

    Has anyone seen or heard from George W. Bush?

    I’ve asked over at Steve Kroft’s, but not a word’s been spoken.

    So ask the the scooter tramp network.

    http://www.cbsnews.com/stories/1998/07/09/60minutes/bios/main13544.shtml?tag=contentMain;contentBody

  5. 5 GuitarSlinger Jan 30th, 2013 at 2:57 pm

    $10,222 to be exact ( for the Motus crate motor ) And yeah …. tell me the thing wouldn’t be absolutely brilliant tucked in the snout of say a Track T hot rod , Mazda Miata or even a Caterham 7 . I’ll wager once the Motus crate motor catches on with the car crowd the company will make almost as much if not more money from their crate motor business

  6. 6 Waldo Feb 3rd, 2013 at 10:49 pm

    I know that Motus is using premium equipment like Ohlins and Brembo, but the bottom line is they are competing against motorcycles that cost fifteen to twenty thousand less.
    I like what they’re building, and I was hoping to order one, but they’ve priced themselves out of my wallet.

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