Exclusive: Jesse James Is Relaunching West Coast Choppers.

WCC1WCC2WCC3Yesterday, I had a conversation with Jesse. For you my readers, he gave me the exclusivity of a huge announcement for the custom motorcycle scene. He is relaunching West Coast Choppers. It is almost 4 years that the brand was silent, but the brand equity or goodwill that Jesse owns with West Coast Choppers never faded, quite the opposite. The more difficult it was to order a custom from him, buy one of his parts, or a piece of his logo gear and clothing, the bigger the WCC brand grew, both here in the US and abroad. A name and a brand encompassing through logo, image and perception the best of what is the Chopper Kulture.
wcc-bisJesse was telling me how much he continues to be moved by the support and encouragements he receives. Yes, he is very sentimental about this, both humbled and still surprised by so much admiration. Is he just a “glorified welder”, the way he likes to described himself? Or much more? Just read the positive responses he receives when he posts on Twitter (186,000 followers) or Facebook (59,000 people like him) or Instagram. In the mind of bikers, Jesse James and West Coast Choppers, separately and together, embody a promise about the products they are selling: true Chopper attitude,.the real stuff with no BS…

WCCWe talked about the period when WCC became too big, too fast. He felt disconnected, drifting away from what he loves to do the most: just building stuff. So, the relaunch of West Coast Choppers is done with a completely different perspective. Not approaching the new business as a race to get bigger, to sell more, but a more qualitative one. 1- Offering exclusive parts, accessories and biker wear he can deliver without huge back orders. 2- Keeping time for himself to build bikes or whatever goes through his mind  (in a wide spectrum), to design parts, to ride with friends, to travel to a few select shows just for pleasure not for professional obligations. Just enjoying his professional and personal life…

A new West Coast Choppers website was built and is intended to be the “Base Camp” of all what Jesse has done and of all what he is doing right now. It is already filled with what can be called “The WCC Archives”, a gallery of almost all his famous bikes and rods, memory pictures, etc. And of course an online store under a so Jesse James slogan “Give Money. Get Stuff” and where you can place orders for exclusive custom parts, accessories, and clothing, ladies not forgotten. WCC does worldwide shipping and has already distribution representation in Tokyo, Barcelona, and Amsterdam. West Coast Choppers, more than a famous brand in the motorcycle industry. A State Of Mind continuing to federate all those who love, build, and ride custom motorcycles.

Zipper's

173 Responses to “Exclusive: Jesse James Is Relaunching West Coast Choppers.”


  1. 1 Hugh G Rection Feb 14th, 2013 at 7:05 am

    Doesn’t he have several ex wives to support? This will help write the checks. Congrats to the most ego-maniacal welder on the planet for launching his t-shirt line again.

  2. 2 Mike Corbin.com Feb 14th, 2013 at 8:56 am

    It is good to know who invented wheels (:-)

  3. 3 Ironworker Feb 14th, 2013 at 12:53 pm

    Welcome back Jesse! Best news I’ve heard in a long time. I’m beholden to you since you inspired me years ago to become a welder and blacksmith. Once the dust settles how about continuing more installments in your Metal Church series? Pull the hood down, strike an arc, and build some cool s#&t!

    John in CT

  4. 4 chicagojohn Feb 15th, 2013 at 2:59 pm

    I dream in CFL

  5. 5 Brandon Feb 15th, 2013 at 4:53 pm

    Welcome back. Put the bolt on queens that think they are fabricators to shame. Thanks for putting the spotlight back on skills in skilled trades.

  6. 6 Grey Beard Feb 15th, 2013 at 11:34 pm

    Excellent business move. While your name is still fresh in the minds of the custom bike building field and now that OCC is out of the picture, they can’t over shadow you and your work. Thumbs up to your business advisor.
    The market has changed, to many got raped during the “chopper craze”, paying outrageous prices for parts and bikes, the big bucks ain’t there.
    Good luck.

  7. 7 Rick Feb 18th, 2013 at 3:30 pm

    Bout fucking time. You were missed.

  8. 8 steve campbell Feb 21st, 2013 at 4:52 pm

    thank you for not quitting. . You are the best bike builder in the world. It would be ashame to let your many talents not be seen by the world.

  9. 9 Brian Andrews Feb 22nd, 2013 at 2:22 am

    Well,it’s about time you came back Jesse.Congrats man…..

  10. 10 DK Feb 23rd, 2013 at 11:32 am

    Man… I wish Jesse all the best with that! He’s going to have to bring something new to the bike scene now that most people consider themed choppers passé. Remember when people were paying $60K for “custom” choppers that had a rigid frame, 1 gallon tank and no room for a passenger? You can find a ton of that junk now days going for around $10K, which is what they were always worth in the first place.

    I’m guessing you know who John Shope from Sinister Industries is. John made the transition into the custom bagger and bagger parts market with a ton of success.

    While there is no doubt that Jesse is a talented fabricator and interesting story, his public image is a “magnitude 100” on the douche-bag scale which seriously hurt his brand. I was at a bar several months back and saw several WCC stickers artfully stuck inside the urinals and it struck me at how sad the brand is now. Consumers speak with their wallets and when they don’t like what you stand for, they show it by buying somewhere else. I hope Jesse figured that part out for all the crap he has taken in the media. His work is so amazing and unique, it actually pisses me off when I think about how much damage has been done to his brand.

    Certainly there will always be a market for the kinds of bikes Jesse is known for and the quality of fit and finish only Jesse can deliver. I hope he will take a cue from the Ness’, Roland Sands, Carl Brouhard, John Shope, Paul Yaffee’s Bagger Nation and others who are just crushing it in the aftermarket arena and make some cool parts that fit “regular guys” bikes like my bagger and friend’s Dyna. Oh and PLEASE… no more Maltese cross air cleaner covers! LOL

  11. 11 Dirk Shakealeg Feb 23rd, 2013 at 11:49 pm

    Hope he build’s alot ‘ol school bike’s w/ some badassed tank’s that could hold alotta’ gas man, ?

  12. 12 Ron Feb 28th, 2013 at 11:46 pm

    Great news, welcome back to a true craftsman.

  13. 13 Jersey Slick Mar 14th, 2013 at 3:01 am

    Welcome back Jesse,no one could build like you. You were the first and still the best motorcycle show and builder ,you led the way for all those assholes to make an undeserved Buck.
    Now it’s time to put the past behind . The media destroyed you ,but they only shoot the ducks in the sky. But they can’t take away your talent. Keep being Jesse James a true biker.

  14. 14 "GUNS" Mar 23rd, 2013 at 11:53 am

    Welcome back Jesse, from Daytona Beach! Look forward to seeing you around, thanks for being real.

  15. 15 Ian Bettison Mar 24th, 2013 at 8:14 am

    The worlds best bike builder is back just needs a show like occ but without all the drama just bike building what he dose best

  16. 16 steve miele Mar 26th, 2013 at 5:57 pm

    yo jesse james rides again sooo cool cant wait . you again will breath life into our industry thank you for sharing your incredible talent,and work ethic . i just gotta say u are so inspiriational for so many people . we dont give two shits about wher you put your dick . frankly everyone wishes they had your game so fuckem lets hold it wfo luv ya bro

  17. 17 LevvyD Mar 28th, 2013 at 4:36 pm

    Dude,

    So stoked to hear that, it will be great to see you in action again. Way to go on the wedding too-Congrats!!

  18. 18 RYDER Apr 12th, 2013 at 8:00 pm

    HEY JESSE. FTW
    KEEPIN IT REAL
    CFL
    SEE YOU AT STURGIS 2013

  19. 19 steven May 11th, 2013 at 2:32 pm

    Im so glad the masters returned to his gift. I still wish ur bikes were more affordable to people like me. All the greatest to james from queens ny.

  20. 20 Glenda May 14th, 2013 at 12:44 am

    Well done jess I live in victoria Australia and am so glad to see u back into it
    Could u please let me know if I can put a bigger motor in a 250 yamaha virgo 1985 with to much
    of a problem many thanks

  21. 21 peterpuckfan May 22nd, 2013 at 4:01 pm

    Hes the most self righteous, horn tooting, ignoramous walking the planet. He loves to talk himself up while putting others down. Obviously has some issues he doesn’t wan`t to face.

    Used to like him, but have seen many like him in my lifetime,,,only out for himself…Some people just fall into a good place even when they don`t deserve it….Oh and JR kicked his butt twice on national TV, yet he trashes him at any opportunity…love it. JR took you to School.

  22. 22 Frank g Jun 7th, 2013 at 3:34 pm

    Welcome Back Jesse Its about time a real metal god builds real deal bikes again

  23. 23 Dannie Valles Jul 17th, 2013 at 4:24 pm

    Welcome back! Thanks for reminding people that you are not a second class person if you work with your hands.

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