Harley-Davidson Germany (correctly, should be called Harley-Davidson Deutschland) has re-located its offices from the long-time location at Walldorf-Moerfelden, just south of Frankfurt International Airport to Neu Isenburg, about 10 Minutes east of the Airport.
Currently, Germany is the biggest market for Harley-Davidson outside the US (60 dealers) with also a very strong presence in German speaking Austria (8 dealers) and Switzerland (18 dealers), a small country where Harley owns an outstanding 26% market share in the segment of heavy cruisers. In terms of sales, Harley-Davidson Germany had its best year ever in 2012 and is expecting even better results in 2013.
The move into the very stylish 2.600 square meter facility was effective last December 10 but it’s only this Wednesday February 21, 2013 that Harley-Davidson Germany General Manager Dr. Christian Arnezeder received the traditional bronze plate from the hands of Rob Lindley, Vice President and Marketing Director of both Europe, the Middle East and Africa.
For the celebration a tour of the 3-story building (housing a Fitness area and a Chill room) and a big party was organized for all dealers under the responsibility of Harley Germany and of course all media members. The headquarters is offering meeting rooms equipped with the most up-to-date digital equipment that people associated with Harley-Davidson can book by the hour, Harley Germany is also used as a strategic base for all bikes shipped or coming back from international motorcycle events (pictures copyrightt Horst Roesler for Cyril Huze)
I would have never thought there are 60 HD dealers in Germany!
congrats/herzlichen Glückwunsch.
It doesn’t get any better than this…..
60 dealers in Germany is wow! and probably down to the very strict TUV laws, old custom bikes are very difficult to build if not impossible, ie no modifications are allowed unless crash tested etc – so best way to go is a modified dealer bike
Tough times, the reason people change where their headquarters is because of the U.S. tax laws!
It is bad all over, Have a great day!
So HD Germany moved it’s German Headquarters because of US tax laws ? LOL
Have a great day.
Curious how they measure the “market”, as there are close to 75 Dealers in Canada.
Re Canada, I think they probably just count that as part of the US. 🙂
73 dealers in canada compare to 60 in germany,i think somebody is bad informed in europe
We stumbled over here coming from a different web page and thought I may as well check things out.
I like what I see so now i am following you. Look forward to finding out about your web page for a second time.
My daughter needs the closest shop to Heidelberg
Can anyone help here