Harley-Davidson Germany New Headquarters

HDGermany1Harley-Davidson Germany (correctly, should be called Harley-Davidson Deutschland) has re-located its offices from the long-time location at Walldorf-Moerfelden, just south of Frankfurt International Airport to Neu Isenburg, about 10 Minutes east of the Airport.

Currently, Germany is the biggest market for Harley-Davidson outside the US (60 dealers) with also a very strong presence in German speaking Austria (8 dealers) and Switzerland (18 dealers), a small country where Harley owns an outstanding 26% market share in the segment of heavy cruisers. In terms of sales, Harley-Davidson Germany had its best year ever in 2012 and is expecting even better results in 2013.

HDGermany2HDGermany2bisThe move into the very stylish 2.600 square meter facility  was effective  last December 10 but it’s only this Wednesday February 21, 2013 that Harley-Davidson Germany General Manager Dr. Christian Arnezeder received the traditional bronze plate from the hands of Rob Lindley, Vice President and Marketing Director of both Europe, the Middle East and Africa.

HDGermany3For the celebration a tour of the 3-story building (housing a Fitness area and a Chill room) and a big party was organized for all dealers under the responsibility of Harley Germany and of course all media members. The headquarters is offering meeting rooms equipped with the most up-to-date digital equipment that people associated with Harley-Davidson can book by the hour, Harley Germany is also used as a strategic base for all bikes shipped or coming back from international motorcycle events (pictures copyrightt Horst Roesler for Cyril Huze)

11 Responses to “Harley-Davidson Germany New Headquarters”

  1. 1 Hamilton. Feb 24th, 2013 at 6:37 am

    I would have never thought there are 60 HD dealers in Germany!

  2. 2 Harrie Feb 24th, 2013 at 8:21 am

    congrats/herzlichen Glückwunsch.

  3. 3 Martin Twofeather Feb 24th, 2013 at 7:56 pm

    It doesn’t get any better than this…..

  4. 4 Sportster Mike Feb 25th, 2013 at 5:38 am

    60 dealers in Germany is wow! and probably down to the very strict TUV laws, old custom bikes are very difficult to build if not impossible, ie no modifications are allowed unless crash tested etc – so best way to go is a modified dealer bike

  5. 5 Vic Rider Feb 25th, 2013 at 9:14 am

    Tough times, the reason people change where their headquarters is because of the U.S. tax laws!

    It is bad all over, Have a great day!

  6. 6 sandhillcrane Feb 25th, 2013 at 10:10 am

    So HD Germany moved it’s German Headquarters because of US tax laws ? LOL

    Have a great day.

  7. 7 Montecristo Feb 25th, 2013 at 10:29 am

    Curious how they measure the “market”, as there are close to 75 Dealers in Canada.

  8. 8 Tman Feb 25th, 2013 at 12:54 pm

    Re Canada, I think they probably just count that as part of the US. 🙂

  9. 9 morpion Feb 25th, 2013 at 10:05 pm

    73 dealers in canada compare to 60 in germany,i think somebody is bad informed in europe

  10. 10 PureUS May 27th, 2013 at 8:27 am

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    I like what I see so now i am following you. Look forward to finding out about your web page for a second time.

  11. 11 Patty Jun 8th, 2013 at 11:00 am

    My daughter needs the closest shop to Heidelberg
    Can anyone help here

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Cyril Huze