Harley-Davidson Germany (correctly, should be called Harley-Davidson Deutschland) has re-located its offices from the long-time location at Walldorf-Moerfelden, just south of Frankfurt International Airport to Neu Isenburg, about 10 Minutes east of the Airport.
Currently, Germany is the biggest market for Harley-Davidson outside the US (60 dealers) with also a very strong presence in German speaking Austria (8 dealers) and Switzerland (18 dealers), a small country where Harley owns an outstanding 26% market share in the segment of heavy cruisers. In terms of sales, Harley-Davidson Germany had its best year ever in 2012 and is expecting even better results in 2013.
The move into the very stylish 2.600 square meter facility was effective last December 10 but it’s only this Wednesday February 21, 2013 that Harley-Davidson Germany General Manager Dr. Christian Arnezeder received the traditional bronze plate from the hands of Rob Lindley, Vice President and Marketing Director of both Europe, the Middle East and Africa.
For the celebration a tour of the 3-story building (housing a Fitness area and a Chill room) and a big party was organized for all dealers under the responsibility of Harley Germany and of course all media members. The headquarters is offering meeting rooms equipped with the most up-to-date digital equipment that people associated with Harley-Davidson can book by the hour, Harley Germany is also used as a strategic base for all bikes shipped or coming back from international motorcycle events (pictures copyrightt Horst Roesler for Cyril Huze)