Norton Motorcycles Announced New World Headquarters

HallCastleDoningtonNorton Ltd. purchased the historic Donington Hall, which will serve as its new corporate headquarters and manufacturing facilities. Situated on 26 acres of classic English countryside and located within the Donington Park Grand Prix Circuit race complex, the new head office and production facilities are situated less than a mile from Norton’s current manufacturing plant. The company will first transition its corporate and engineering staff to the new location, and then subsequently prepare for transfer of its manufacturing to the site.

NortonCafeRacerAs Norton readies itself to increase production and enter new markets worldwide, staying true to its mainstay of quality without compromise and ‘Built in Britain by British hands’ remains a top priority. As such, the company has been bringing more and more manufacturing in-house, and the new location now permits the company to continue to mature and grow within its existing locale.

Steeped in British history, the main building Donington Hall was constructed in a Gothic Revival style in 1790. While the original 40,000 ft2 Donington Hall and its grand entry greet with remarkable architectural style, the building’s interior features modern office and meeting facilities. As recently as 2012, the site has served as world headquarters for British Midlands Airways, and benefits from a fresh, complete renovation and modernization. Located within the same grounds to the rear of Donington Hall is an additional 45,000 ft2 of a newly constructed building complex, known as Hastings Hall which will serve as Norton’s production facilities.

The Donington Grand Prix Circuit complex, home of the new Norton headquarters, has become one of the world’s major destinations for motorcyclists and motor sports enthusiasts alike. The site is home to 2013 rounds of the World and British Superbike championship, as well as a full calendar of world class motorcar road racing, vintage racing, rock concerts as well as the Grand Prix Collection museum which houses the world’s largest collection of Formula One race cars. Norton Motorcycles.

21 Responses to “Norton Motorcycles Announced New World Headquarters”

  1. 1 Iron Horse Mar 17th, 2013 at 9:44 am

    I can’t wait to see the new Nortons come to America. I lusted for an 850 Commando back in the day.

  2. 2 Rodent Mar 17th, 2013 at 9:53 am

    My first bike was a Snortin Norton! Can’t wait to ride a new one!

  3. 3 TodT Mar 17th, 2013 at 10:26 am

    Wow! Sure would like to see the inside of that beautiful building…..

  4. 4 Kirk Perry Mar 17th, 2013 at 10:44 am

    The return of a non-nyliac coated cam cover? Yea!!

  5. 5 Fritz Mar 17th, 2013 at 12:50 pm

    Sure hope the price does not reflect the opulence of the corporate digs.

    About time more of the Brit marques reappear. Around here Trumpet seems to be doing quite well and their new bikes are as equally loved as their vintage stuff. Where is Beezer? How about a new Rocket Three?

  6. 6 bigitch Mar 17th, 2013 at 3:07 pm

    now we’ll know how many bikes it takes to fill the Donington Hall…

  7. 7 Lol W Mar 17th, 2013 at 4:18 pm

    It’s got to be the best looking manufacturing site in the world?

  8. 8 Terence Tory Mar 17th, 2013 at 7:44 pm

    ‘Built in Britain by British hands’….Hmmmmm.As we breathe Polish workers are lining the old pile to place machinery and beturbaned bods are ready to “work”? Why do I think this is a complete”relocating to China” market play?

  9. 9 Will Mar 18th, 2013 at 3:23 am

    Done a lot of miles on an 850 Commando. If the new ones rides anything like it they’ve got a winner on their hands. As Fritz said, I just hope the cost of the HQ doesn’t stop them getting the price right.

  10. 10 trip Mar 18th, 2013 at 8:05 am

    OOOH! Not a good sign when management uses funds from a start-up to display this type of arrogance

  11. 11 Bigalyts Mar 18th, 2013 at 10:27 am

    Let it be said that Norton has a nicer Home Office, Headquarters than OCC. Sr. says he paid or it cost him to build his Office 8 Million. Looks like Norton has OCC beat.

  12. 12 Izadore Mar 18th, 2013 at 10:38 am

    Looks like a great place to film the Movie “Toy”! Two Issues, 1need someone to play Richard Pryor and they can ride a Norton in place of the Go Kart!

  13. 13 Bigwoody Mar 18th, 2013 at 11:49 am

    Celebrated a divorce in 1971 .b ought a new 750 Commando.
    Wonderful dealer rewired bike, dump the Lucas junk. Put jap coil and a transistor boyer ignition in.
    Was a truly a fun bike didn’t leak like my Triumphs did.
    Hope the new bike makes it here. No dealers yet.
    Underastan the engine is from Aprilla. Got to be good.
    Watched several U tube videos.
    Hopelfully they make it.

    I’m sure the Indian will. Wass a a local Harley dealer bying parts. Saw a new Screaming Eagle dresser at 37000. Why??

  14. 14 big doug Mar 18th, 2013 at 12:50 pm

    Hmm maybe he should have used the money to build the three bikes for his customers in new zealand,1 has been waiting three years and the 1 that has made it here only for the customer to have to rebuild the gearbox and other bits pile of junk.

  15. 15 mk Mar 18th, 2013 at 1:06 pm

    I hope they didnt hire Lucas to handle their electronics

  16. 16 CafeSportyTC Mar 18th, 2013 at 1:44 pm

    if the building was a reasonable price and they weren’t getting to ahead of themselves….

  17. 17 motojefro Mar 18th, 2013 at 3:59 pm

    Keep going Norton. It’s not easy to do. Great choice, happy workforce. I’m trying too

  18. 18 D.P. Farley Mar 19th, 2013 at 5:47 am

    Always loved the Nortons. I bought my first new bike a 750cc Atlas out at Ghost Motorcycles back in ’66, I hope they survive.

  19. 19 nicker Mar 19th, 2013 at 10:11 pm

    An awesome look-n Scooter…BUT if they ain’t make-n Egli happy…..
    No vapor ware for me, i’ll stick with the 1975 850 out on the shop floor….. 🙁


  20. 20 Sportster Mike Mar 20th, 2013 at 5:40 am

    Its great!!
    English flag on one flagpole, Norton flag on other, with a skull & crossbones flag flying off the R&D area
    and ‘Norton Parking Only’ at the front…..

  21. 21 johnk24a Mar 22nd, 2013 at 5:49 am

    Does anyone else see the resemblance between Norton acquiring Donington Hall and Triumph-BSA acquiring Umberslade (aka “Slumberglade”) Hall a few years before they went belly-up?

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Cyril Huze